The creation and presence of social media play a vital role in the digitalization of businesses. The power of social media can no longer be undermined because it now plays an essential role in attracting and gaining customers and, hence, can affect customer loyalty and influence a business’s growth.
The use of social media by various businesses is now vast, and according to research by Adsweek, 91% of brands use two or more social media platforms to communicate with and convey information to their respective audience.
Therefore, this article will unveil the top strategies for building your business’s brand presence online and leveraging social media to attract more loyal customers and boost sales.
What Is Social Media Marketing?
Social media marketing refers to making use of various social media platforms to promote your business’s brand image, products, services, or value offerings.
Social media marketing aims to create meaningful and profitable relationships with potential and existing customers. By achieving such relationships, your business is bound to experience an increase in brand loyalty and, therefore, sales.
Moreover, the correct social media marketing will allow you to reach your target audience easily and communicate with them effectively. For example, if you are about to have a massive sale, you can create low-cost and effective awareness campaigns by posting about it online.
However, to unlock the various benefits social media marketing offers, you must first learn the correct strategies, tools, and technologies.
The 5 Steps to Unlocking the Complete Social Media Platform for Businesses
- Identify the Target Audience and Select the Right Platforms
Research is at the core of any marketing campaign’s success, which also stands true for social media campaigns.
In this case, research on a business’s target audience is essential because it reveals many important facts about customers, including their interests, preferences, and the platforms they use.
This can be helpful because once you can identify the social media platforms your target audience mainly uses, you can start building your brand presence there. Furthermore, by posting content similar to the ones they find attractive, you can garner customers’ attention and create relatable content they can connect with.
For example, if your audience largely consists of Genz or a younger demographic, it would be beneficial for you to integrate your social media marketing campaigns within TikTok. This is because 60% of TikTok users are GenZ. Therefore, you would be seamlessly connecting with your target audience in an app with over 1 billion active users worldwide, including 130 users based in the US.
- Monitor Competitors Strategies
Since social media platforms are public, they offer transparency and authenticity. Therefore, one of the best ways to use social media is to monitor your competitors’ strategies by taking a deep dive into their social media platforms.
Browsing through competitors’ profiles will allow you the opportunity to take note of their followers count, the type of content they are producing, and the reach and engagement they are getting on those various posts. Moreover, you can also compare how interactive and active their audience is as compared to yours.
After noting these insights, you can implement some of your competitor’s successful strategies after putting your brand’s twist on it! Moreover, you can also create social media growth goals to compete with your competitors effectively.
- Partner Up With Influencers
Social media influencers tend to have a large fan following that looks up to them. This means they trust and take any recommendations influencers give very seriously and jump on the bandwagon of what is considered ‘trendy’ by popular influencers.
Therefore, a major perk of social media is partnering up with and conducting paid promotions with influencers to promote your product. This also means that your product will be visible to their entire following and audience, ideally your target audience.
A pro tip is to research the influencers well to ensure they do not have any controversies against them so that your brand does not associate itself with unwanted controversies. Moreover, ensure your chosen influencer can naturally and authentically integrate and promote your products and services into their social media feed.
- Hire Social Media Marketing Agencies
Hiring a Social media marketing agency for your business means that experts with the best knowledge of how to leverage social media will bring prosperity to your business’s online profile.
Since the digital realm is constantly evolving, hiring such social media marketing agencies can be a game changer, and they can ensure that you create lasting, profitable relationships with customers that will increase customer loyalty to your brand and bonds that cannot be easily broken.
Moreover, these agencies tend to make use of data-driven analytics, creative and out-of-the-box content, platform-specific strategies, email and SMS marketing, and search engine marketing.
- Increase Website Traffic
Social media platforms allow you to insert and integrate links into your various posts and ‘bio’ of your profiles. This means that when your audience clicks on the link to your website it will instantly increase the organic reach and may result in higher conversions.
Alternatively, you could also make use of paid social media features to get your links to reach a more specific target audience. Moroever, these paid ads can also be optimized to achieve a certain level of conversions, which can be tracked through UTM links and pixels.
Conclusion
Social media is the most powerful tool to leverage your brand presence online and turn potential customers into loyal ones.
Even if you are a small business, social media could give your business a major boost to increase growth spectacularly.
