Over the years, marketing campaigns for businesses have evolved. They are no longer about radio and TV commercials, print ads, billboards, and promotional flyers. In the digital landscape, marketing assets are a dynamic mix of traditional, digital, visual, and interactive elements.
Websites, online ads, social media posts, newsletters, and personalized emails are the pillars of promotion. Visual assets such as logos, memes, and infographics enhance brand recognition. Additionally, video content extends brand reach and engages the audience. Influencer partnerships build social credibility through collaborations with niche leaders.
Content is the soul of all these marketing assets. According to Search Engine Journal, content marketing generates three times the leads of traditional outbound marketing. Also, it costs 62% less, making it an ideal strategy. However, content creation can be challenging for businesses, as it requires an in-depth understanding of customer expectations and market trends.
Owned and operated by Lightricks, Popular Pays is a platform made for sourcing tailored content to be used on different platforms. Besides content creation, it offers influencer collaboration opportunities and helps track ROI for campaigns.
Here are a few marketing assets that brands can commission from the Popular Pays community of creators to empower their content strategies.
Influencer Clips for Reels
Influencer marketing is perhaps the fastest-growing niche, with expected to reach $21.1 billion in 2023. It quickly increases brand exposure by making your business visible to the target audience of an industry leader in your niche. Moreover, their word-of-mouth significantly boosts your credibility and trust.
However, the influencer markets are saturated right now, so it takes impressive content to ensure traction for your campaigns. That’s the only way you can make viewers stop while they scroll their social media feeds. It also helps to make sure the influencers you work with post Instagram Reels for you, as this video format yields the most reach on the platform.
Popular Pays can get your campaign off the ground, from finding a relevant influencer to helping you create compelling content to elevate your brand’s campaign. The campaigns for Giuliana Prosecco, an Italian sparkling wine, are a classic example of how a platform like Popular Pays can simplify influencer marketing.
The brand wanted to activate its influencer network and effectively manage its campaigns. With Popular Pays, it was able to gain 13 influencer collaborations and 40 content assets to repurpose within a short time. It also scored an average engagement rate of 8.1% and 4.2 million paid and organic impressions.
The partnership with Mariah Scott, a food and lifestyle influencer with a 36.9k following, was among the top-performing campaigns for Giuliana Prosecco.
Footage to Use for Video Ads
Statistics show that 91% of consumers expect more video content from brands, and 86% of marketers rely on videos for promotions. Not surprisingly, businesses are willing to go the extra mile to invest in video ads for various channels such as YouTube, Instagram and CTV platforms.
Creating compelling videos that make the viewers stick around and return for more requires creativity and spark.
Popular Pays recently helped Frito-Lay create assets for a compelling TV ad campaign, achieving more with less. The brand used the Popular Pays creator network and software to produce a TV spot at about one-third of standard costs and in about half the time.
The video ad was a great way to keep the marketing plans on track amid the pandemic when it wasn’t possible to produce content the conventional way. The best part was that the brand realized the potential for collaborating with creators and committed to it at scale.
Fun Product Focused Videos
Did you know that when customers feel an emotional connection with a brand, they end up spending three times as much as those who don’t? Sharing entertainment-focused videos is a great way to cultivate positive emotional associations with your brand.
What does it take to create fun videos? The answer can be trickier than you imagine, because amusing people is perhaps the toughest challenge.
Popular Pays helped Olly, a healthcare supplement and nutrition brand, in this context, making it easier for the brand to experiment with TikTok as a new marketing platform and achieve success with fun product-focused videos.
With this marketing campaign, Olly received 13 unique creative concepts, 1 million video views, and 18.5% average engagement. The best part is that Popular Pays did all the heavy lifting of creating content, tracking ROI, and fine-tuning the campaigns.
Conclusion
Creating high-quality marketing assets is about developing unique ideas and content. Popular Pays can help brands maximize the outcomes of UGC, video ad and influencer campaigns without too much hard work in house.
Besides sourcing marketing assets easily from the platform, marketers can rely on it to streamline collaboration workflows and to track real-time analytics on campaigns. They can use the insights to optimize the content creation process according to the changing audience expectations and market trends.
