Startups need to go the extra mile to build their brand identity. Tight budgets and time constraints often pose challenges for startup branding projects. However, excellent graphic designs and eye-catching calligraphy can step up the efforts. Whether designing your logo, business cards, social media posts, or website, choosing the apt font style can make all the difference.
Besides adding a personal touch to your marketing assets, the right typeface and script font can enhance their readability. Creative Market notes that fonts eventually decide the efficacy of your campaigns by making the audience stick and return for more. While modern calligraphy offers tons of options in fonts for design projects, a beautiful cursive font continues to win.
Expect to be surprised with the variety in cursive lettering because there are plenty of eye-catching options to explore. Additionally, cursive fonts are more flexible than the conventional serif and sans serif variants.
Here are the best cursive fonts startups can use to design their marketing assets:
Allura
Allura is your go-to cursive typeface if you prioritize flourishes and visual appeal. The Allura Regular offers a clean, simple, and legible style, much like cursive handwriting. The style is apt for wedding invitations, greeting cards, and book covers, making it ideal for startups in these industries. It also works well for logo design and website titles.
Thirsty Script
Another calligraphy font for startups is Thirsty Script. With its curvy lines, round shapes, and smooth edges, this style creates elegant and subtle vibes. The font offers a selection of ligatures and supports multiple languages. Versatility is the strength of this typeface as it is available in six weights. A pro would recommend the bold weight to get attention to your designs.
Popsies
Startups looking to add a personal touch to their websites should try popsies, a font simulating hand-lettered typefaces. It is an excellent choice for adding handwritten signatures or giving a similar appearance to the headings. You can rely on this cursive script to seamlessly break up the standard body text.
Belluccia
Bellucia exudes taste and grace with its subtle Italian charisma. You can try the regular slick and smooth bold version depending on your brand’s personality. The script font comprises ligatures, different punctuation marks, retro figures, swashes, and stylistic alternates. All in all, it makes an excellent typography choice to add visual appeal to your brand.
Traveller
If you are looking for a brush script typeface, Traveller makes a good choice. The font features clean lines and a cool style, with the great vibes of adventure and travel. It is suitable for creating logo designs, blog covers, and packaging. You can even try it for replicating brush strokes for t-shirt designs when creating merchandise for your brand promotions.
Tomatoes
Tomatoes are another cursive calligraphy option offering a unique sense of style to your website. Since the lines are light and delicate, there is a lot of whitespace around every letter, making them easily legible. You get tons of variation with ligatures, like you can from the varying pressure of an ink pen with handwriting font. Tomatoes have OpenType features, making it compatible with multiple platforms, from Adobe Photoshop to Microsoft Word.
Heather Oliver
Another elegant cursive font worth trying is Heater Oliver, which features solid strokes and letterforms that look good on different branding materials. Designers love its versatility because it offers stylistic alternates for lowercase letters. You can use them to tweak each word the way you want, just as with hand-lettered scripts.
Faustine
Faustine has a charmingly “messy” style and swashes. It is a complete package including uppercase and lowercase letters, with beginning swashes for uppercase letters and beginning and ending swashes for lowercase letters. It emphasizes the handwritten font and adds flourishes to digital signatures. With such versatility, it surely makes a great choice for startups.
Dancing Script
Dancing Script has a relaxed and informal vibe, but you can still use it at several places on your website. You can use it for site headers and title graphics for business websites, publications, and blogs. The caps are big, letterforms change in size, and go below the baseline. Yet the casual look of the font makes it attractive.
Bayshore
Inspired by the 1980s, Bayshore is a retro typeface with plenty of flairs and a hand-lettered appearance. The monoline font looks great for retro logos as it reminds of the typography used in the TV shows and commercials of the eighties.
Frequently Asked Questions
What is the effect of cursive fonts?
Cursive fonts are popular for English calligraphy because they replicate hand-written text, adding a personal touch to web design assets. From typefaces to spacing and stylistic sets, they offer versatility to designers in many ways.
When should businesses use cursive fonts?
Businesses should use cursive fonts for building a brand because they are more discernable and memorable. They are great for web and graphic design. Logos, headers, and titles can be highlighted with a cursive typeface.
Why are cursive fonts great for startups?
Startups can use cursive fonts to gain a branding advantage since these typefaces add a personal touch to make websites and designs more eye-catching.
Conclusion
Choosing the right font is the mainstay of successful design projects. Startups should pay even more attention because they have little room for error. Cursive fonts make a good option because they bring elegance and memorability to your design assets. Follow this checklist to compare different cursive fonts and pick one that matches your brand’s personality.
