Social media is a dominating force in our digital world and billions of people exist in this virtual reality. The main social media platforms of today are Instagram, TikTok, and Twitter and they are all different and unique. Instagram is all about visuals in the form of images and videos, Twitter is more text-based and is specifically for bite-sized information, while TikTok is purely a video app. As a brand or business, you need to use social media marketing as this will bring in more customers and boost your engagement with potential customers.
You can do so many things to get in front of so many people like post often, post quality content with great captions, and tags being just a few. Posting often will help you avoid a drop in engagement rates which usually happens after 5 posts. Quality content builds trust among your followers so they are likely to follow you back. Engaging with people who comment on your pictures will make them feel heard and appreciated which may lead to them following you too!
So what are some of the benefits of gaining Instagram followers? The larger your following, the more exposure for products or services that might not otherwise be seen by many people. But how do you get more followers? You can invest in the above or simply use a growth service. For example, you have Growthoid for gaining Instagram followers. It is a marketing agency that will help you increase exposure and grow your brand. Doing that plus creating quality content equals success. What you need to do is ensure that you never run out of content and this article will explore 5 types of content that will help you.
Employee stories
One thing that can really benefit your brand is to showcase the people who work for your company. This will help you build a more personal relationship with your audience very quickly. You can feature posts by your employees or posts that feature your employees to make your social media more personalised. You can have social media campaigns where your employees can advocate for your service or products, this will make your followers appreciate putting a face to your brand which will connect them to your brand more.
Customer testimonials
Negative feedback isn’t the only type of feedback that customers give businesses, a lot of them give positive feedback too and when you get this kind of feedback, you should ask your customer if you can post their feedback quote on your social media. A great idea is to also offer your customers who are regulars a discount for their feedback and then make sure to share it. This is a fantastic way to highlight good experiences from your customer interactions. Even better content would be if the client created a video about their experience. You gain trust and credibility from customer testimonials because in most cases, customers will read reviews before they purchase so record your customers’ testimonials.
Live videos
Live videos are a great way to connect to your followers in real-time and you can also reshare the live video at a later stage for all the people who couldn’t make it initially. You can use live videos as a way to promote your products and services and engage with your followers through QnA’s. All you do is start the live stream and then wait for your followers to join. Once they join, you can engage with them about your product and they can ask you questions in real-time.
Behind the scenes
You need to incorporate a personal element in how you operate on social media and behind the scenes does just that. By giving customers behind the scenes glimpses, you let them know that your service or product is authentic. Show the customers the making of the product, setting up your store, employee interactions, etc. this establishes brand loyalty and forms a connection between business and customer.
Contests/giveaways
There is nothing that people love more than free stuff and a sure way to boost more engagement and get people talking about your business is to have a contest or giveaway. This is when you get people to follow certain instructions and in the end, you pick a winner. You can get people to share your content and tag your business, you can even get them to tag their friends in a post. This will increase your brand awareness significantly. It will also boost your reach and engagement as well as potentially bring in more followers.
Content is what drives a social media account and if you want your page to be successful, you need to provide good content. As a business, there are many things you can do to boost engagement, reach a wider audience, and increase brand awareness. You can have your employees feature on your account or post on your account so that people can put a face to your brand and connect more, you can share customer feedback, have live videos, post behind the scenes and have giveaways.
