While computerized systems and automated tools have taken over almost all our business and marketing processes, creating organic and natural content is still a job best done by skilled writers. There are many automated solutions to create content as well, however, these solutions are not effective in bringing your website to a good position on search engines, let alone for selling products or services.
Creating good content is not restricted to product descriptions only. Google optimizes websites with lower bounce rates; a goal which can be achieved through a modern web design and posting creative content. If you are planning to improve your content marketing, write better sales copies or simply want visitors to read your content thoroughly, then read the following 4 tips.
Create a calendar
It may sound old school, but creating a content calendar will help you in keeping track of your posts and managing each post effectively. The benefits of maintaining a content calendar are many.
- You can track the frequency of blogs as it helps you stay connected with your audience and keeps your blog or website active.
- Posting latest content on a daily or weekly basis helps to keep your website updated with modern trends in the industry.
- Search engines, especially Google, optimize websites which are more active.
- Consistent posting increases your chances of optimizing your website or blog for search engines.
- Regularly posting your content helps build audience loyalty and increases your conversion rates.
- You can keep track of the topics covered.
- You can prepare plans for covering new topics.
- You can avoid repetition by creating a calendar.
People use online tools or MS Excel to create a calendar. If you are preparing a manual calendar, then make sure to include the following:
- A Call-to-Action
- SEO Keywords
- Publishing Platform/Blog/Website
- Publishing Date
- Author Name/Creator
- Topic
- Content Type/Niche
- Social Media Optimisation platforms
A calendar can prove to be essential for planning website content and keeping it updated.
Use multimedia tools
Interactive and engaging content has now become the foundation of modern web designs and marketing strategies. Multimedia includes text copies, videos, info-graphics, contests, polls, calculators, assessments, photographs and a lot more. It helps in making your content more engaging and increases the time spent by visitors on your website/blog. However, multimedia is can be very time-consuming. You can create high quality and engaging content without spending a lot of time, simply by using online tools for creating multimedia, which are easy to use.
Repurpose your old blog content
Creating new content can be time-consuming, but you can give new life to your old content by repurposing it. Here, the term ‘repurpose’ refers to editing, adding and refining your old content using modern content creation trends to engage visitors. There are various ways to repurpose your old blog content, including:
- If you have an informative piece, then create infographics for it and share them on your social networking pages and groups.
- Add photographs and videos to old content.
- Associate old content with recent events, expressing your expertise on the subject. This can also help you in establishing a loyal audience base.
- Re-organise old content and add the latest research or updates into it.
- Add a Review/Opinion Section with new insights on the subject. Ask for visitor feedback on the subject.
- Compare the subject of your old content with latest trends. For example, if you have a blog on SEO trends in 2009, then you can compare new SEO strategies used today.
If you want more details on how to do this effectively, check out this guide on repurposing blog content.
Schedule publishing
There are three reasons to schedule publishing of new content.
1. Idea – An idea is an inspiration that can come from a chandelier hanging in a hotel’s lobby or from graffiti on a wall. You might have thought of a great topic to write on, but you have already published a piece recently. Scheduled publishing allows you to post content consistently based on a timeline, without overloading your audience with information in a short time.
2. Publishing frequency – Have you written five posts over the weekend simply because you do not have time to write during the weekdays? Schedule your publishing routine on the weekend to stay in touch with your audience, without overburdening yourself during weekdays.
3. Suitability to target audience’s schedule – Sometimes, even your breakthrough content pieces fail to attract visitors due to being published at the wrong time. Using conversion rate optimisation techniques, you can assess peak traffic hours and schedule content to be published accordingly.
