They say we are the product of the choices we make. In the long term, our decisions can change our company. When you repeat a small action enough times, it will make a difference. Are customers satisfied? What’s the image of the brand? Do you offer the best quality?
Over time, these decisions can improve the credibility of the business. If you ever make a mistake, people can tolerate it because they trust you. These small actions rarely produce results immediately. It may take years to see the outcome. The only way to commit to your vision is to make one small change at a time.
#1 Packaging Your Items
Imagine if a high-quality item arrived in a plastic bag or a carton box. It wouldn’t make any sense. Although it may look secondary, the packaging affects the product. The materials and design you use already set an expectation for the client. It costs next to nothing and can make a huge impact. If your people feel good when shopping from your brand, they will come back.
Feel free to be as creative as you can. You can create custom boxes with your company logo, insert cards, or add samples of your other products. Of course, don’t expect to sell your product based on appearances. Look at it as the basic condition for the product.
#2 Having High-Quality Items
It doesn’t matter if you have a reputation or you are new. Clients want to solve their problems. They will work with a company that offers the best quality. There are much better ways to cut expenses. Don’t compromise quality when improving your supply chain. Small decisions make a change. If you don’t create a positive experience, it will be negative.
#3 Fast Delivery Times
Now, you have proved people your products have good quality. How about the shopping experience? Customers want to get it now. How could you make your delivery faster? Should you open more locations or improve logistics?
In 2020, Amazon is expanding the one-day shipping program. In China, JD ships products within six hours. Delivery speed is a real business opportunity. The faster your service is, the more clients you can serve. As a result, you will attract more customers. If you want to scale the store, remember to think of international shipping.
#4 Money-Back Guarantees
For sellers, guarantees are a tool to make sales easier. It’s a way to reduce the risk of a bad purchase. Clients may feel curious to ask about guarantees. However, every person has a reason to make the question. The guarantee is proof that the seller cares about the customer. We don’t make anything from one-time purchases. As entrepreneurs, we want habitual customers.
The first step of a trial is to target the customer well. Don’t offer guarantees to people who came from an add or never heard of your brand before. Make sure to qualify those who can afford and want the service. Next, figure out what their concerns are. Do they trust your service? Do they want a demonstration? During the sale, you should ask these questions to know what to expect. Overall, money-back guarantees are useful to test your client base. It will help you divide non-buyers from clients.
#5 Customer Satisfaction
Customer satisfaction has its place. What sellers don’t realize is that acquisition increases satisfaction. That’s right. You have to acquire more customers to increase satisfaction. We assume you have a great product and brand.
You cannot make your customers happy if they don’t want to work with you in the first place. That’s why we should focus on getting more clients. Customer satisfaction is the wrong target. It’s an abused concept seller use to excuse from getting more clients. Satisfaction is the minimum standard a customer expects. Once you increase your brand awareness, your new clients will tell you what to improve. Satisfaction is the result of the acquisition.
You can always do surveys for people who want to buy from you. Business owners surveys to ask questions to their clients. What if you surveyed the people who didn’t buy? In this exit survey, make sure to ask about the experience, not the sale. Did they show you the other options? Have you talked to the manager? How long have you been here? The non-buyers will show you the truth about customer satisfaction.
