As a marketer, if you’re launching a new product, promoting a fresh new e-book, or announcing a huge sales promotion, you’ll almost certainly start with an email blast.
Businesses use email blasts to increase revenue, while bloggers use them to increase visitors to their fresh content on their websites.
Email becomes even more popular, with email conversion rates continuing to rise. Over the last years, promotional email marketing grew by 111%, indicating that this trusted channel is here to stay.
To help you skyrocket your email marketing efforts, this post will explore some email blast marketing best practices and give email blast examples.
What is an email blast?
A single email message sent to an entire email list, a segment of an email list, or many email lists simultaneously is known as an email blast.
These emails are sent to the majority of the people on your mailing list to ensure that your email blasts reach many people.
This strategy has had a bad reputation through the years because it tended to be unpredictable and unfocused. Email blasts had the following characteristics:
- The primary objective of this message was to reach as many people as possible.
- Rather than providing value and building long-term relationships with the audience, they were sent out to accomplish arbitrary criteria like percentage click rates.
- Instead of being strategically sent out as part of a larger campaign, they were sent out randomly.
While many marketers have abandoned email blasts to concentrate on automated emails to smaller audience segments, email blasts can still be beneficial in certain circumstances and when done correctly.
Sending an email blast, for example, does not always imply sending random messages with no segmentation. Even though the audience group might be huge, it can still be well-targeted to satisfy specific needs.
Email Blasts Best Practices
Follow the best practices listed below to increase your chances of having a successful email blast and watch your revenue improve with each campaign.
Leverage Segmentation
An essential element of an excellent email blast is email segmentation.
To deliver highly targeted outreach emails, email segmentation divides your email subscribers into smaller groups or segments.
Gender, age, geographic region, purchasing history, interests, and other factors can all be used to segment your email subscribers. Email segmentation is a crucial task that should be approached with a defined purpose in mind.
Consider yourself a customer for a time. You’d like to have the impression that someone took the time and trouble to customize their services for you.
I can’t tell you how sick customers are of receiving the same promotional emails as everyone else. However, I can tell you that 40% of people don’t find most promotional content intriguing, and nearly 40% of those remove them without giving them a second thought.
As a result, you’ll need to identify and segment your customers and then send them targeted emails cultivating a personalized experience.
Now, the term “personalization” can refer to a variety of topics. It can be as detailed as tailoring content to each audience or as simple as categorizing them according to their interests and preferences. In either case, segmented emails generate more income than random emails.
Have a Well-crafted Design
The design of an email is another crucial element for the success of your email blast campaign. People love visuals, and having an email structure with attention to detail is what will separate you from your competitors.
Create a solid design with the help of a designer, or find an email template that is relevant for the kind of content you want to send. A strong template is simple and conveys the message you want to spread to the world effortlessly.
Make it easy for potential customers to identify the call to action by using images, infographics and colors to lead them there, and always tell them how to contact you if they need assistance with your product or service.
A great design will be an essential element in your email blast strategy, and having the right email template will make your life easier, so invest some time into finding what works for you with small segments of your list.
Provide Value with your Email
Let’s talk about taking things a step further now that you know the basics of improving your email blasts. Providing actual value in your email is an excellent example of this.
Use what you’ve learned about your subscribers to create personalized emails for them. Don’t be afraid to ask what your potential customers want if you don’t know. You may do this through a survey, or you can do it right when they sign up.
A welcome series is also an excellent way to nurture your followers. Create a series of welcome emails for new subscribers to educate them about the brand.
Provide them with valuable tips on using your product or service, what to expect from you, and any other elements that humanize your brand.
But why is that?
When customers subscribe, 74.4% expect a welcome email. It also makes people feel more appreciated in general. After you’ve gathered additional information about your subscribers, divide them into appropriate lists based on their interests and requirements.
Optimize your Subject Line
Most industries have an average open rate of 20-30%. If you’re in this area, that’s a great starting point. However, by changing the subject line, you can increase the impact of your email.
Subject lines are the most crucial aspect of open rates. According to Email Manager, 69% of individuals will report an email as spam based just on the subject line.
To craft a compelling subject line, there are a variety of tactics, thankfully.
In the subject line, include the recipient’s name. According to Marketing Sherpa’s study, subject lines that include the recipient’s name have a 4.97% greater open rate.
Another tip is to stick to a subject line that is clear, simple, and to catch people’s attention, throw in a little negativity. According to statistics, including a bit of negativity in the subject line tends to draw people in.
If you have an email that promotes a product or service, avoid a copy that comes across as spammy or salesy. Last but not least, to add color and visual appeal to the subject line, use simple emoji motions.
Pro tip: Moosend has a subject line tester accessible for everyone that can make your life easier by adjusting and refining your subject line and making it pop in your customers’ inboxes.
Track your Email Blast Performance
You can’t optimize when you don’t measure; therefore, it’s time to keep track of your email blasts and see how they’re doing.
You should have access to an email analytics dashboard in your email marketing service of choice.
You should be able to monitor a variety of KPIs in the dashboard, including:
- open rates
- click-through rates
- bounces
- unsubscribes
- list growth
If you use Google Analytics UTMs on your links, you should be able to see the direct impact of your email blasts on your Google Analytics dashboard.
There, you’ll find details like how long visitors have stayed on your pages, whether they’ve made any purchases, and whether they’ve triggered any events you’ve set up earlier.
With this data, you have insights into your subscribers’ behavior. Find out what content causes them to click and which elements help them convert into paying customers.
Simultaneously, you can spot potential issues that prevent your emails from reaching the inbox by tracking negative metrics such as bounces and complaints. As you can see, if you want to ensure that your campaigns are doing correctly, this stage is crucial.
Email Blasts Examples
Ιnfogram
Infogram enables users to create and share digital charts, infographics, and maps, making it a marketer’s dream tool. Best of all, users don’t need to know how to code or be a designer to make something beautiful.
They like to send informative emails that usually feature tips, tactics, and updates for subscribers because they are more of a SaaS firm.
This email offers some educational content. The email begins by discussing three new features before delving into a reasonably extensive mini-knowledge base of each (we cut out two for purposes of article length).
- An introduction and an image accompany each new feature. The graphics draw attention to the new function while also breaking up the large blocks of text.
- Each new feature is adequately defined using headers, making the email flow as smoothly as possible. This also aids in the creation of a mini e-course or how-to guide from the email.
- Following the listing of features, the CTA encourages you to try out the new features by creating a new project. This is also an excellent strategy to encourage subscribers to log in and begin creating.
- The terms and conditions of the features are mentioned at the bottom of the email (features may not be on all plans). You can’t claim that they didn’t warn you.
All Modern
All Modern is a brand of contemporary home furniture. Most of their customers receive sales information and retargeting emails to encourage them to return and shop.
There are many visuals in the email. Although a lot is going on, the email’s flow is very beautiful, and it allows subscribers to take a look at the special offers of the brand.
- The email’s primary goal is to inform the recipient about the sale. That’s why the copy stands out from the rest of the email.
- When you look at the layout, you’ll see that the photographs flow nicely. They are skimmable from left to right and are not cluttered. Even if there are several photographs to look at, the arrangement must appear clean and concise.
- Even though most email guidelines recommend using only one CTA, CTAs do function. Because there is a variety of products to choose from, it’s easier for the viewer to pick the one they want rather than walk through the entire website.
The Takeaway
Sending an email blast may not look like the best strategy in 2021, but as you can see, it still works for many advertisers.
Use the email marketing best practices above, like segmentation and personalization, to get ahead of the competition. Now that you’re fully prepared, you can begin sending emails that not only reach the inbox but also engage your subscribers.
It’s only a matter of taking the initial step.
So, will you try it?
