Have you recently started making use of social media to market your business but have no idea what you are doing? Do you want to know everything you can about marketing on Twitter before you get started?
These days, businesses are always looking for an edge and for new ways to reach people. Traditional marketing just doesn’t seem to be doing as well as it used to or reaching quite as many people as businesses had hoped, and this is why social media marketing has become such a big deal.
So many businesses and brands opt to market on Twitter instead of in more traditional ways as this is one of the fastest and more effective ways to reach their audience. However, social media marketing can be thought of, especially if you don’t know what you are doing. If you want to grow your business on Twitter, here is a guide for you to follow.
Use Hashtags
Growing your Twitter account isn’t an easy task, especially for those who are new to the platform or those who don’t have any followers yet. However, there are a few ways that you can increase your chances of growing on the platform, especially as a business or brand, with a specific marketing strategy.
Hashtags are a tool that most people know of, but not too many people know who they work or how they should be used for efficiency and optimization. These hashtags are so important that growth services like Twesocial use hashtags when people buy Twitter followers through them. Using hashtags is by far one of the best ways to get more people who are part of your target audience to discover or come across your content without having to pay for any kind of advertising.
However, when it comes to using hashtags as a business, there is a method that you need to follow and you can’t just use the most popular ones you can find. Relevancy is the most important aspect of hashtags in your content, if they are not relevant to your content, they are rendered useless and will not help you at all.
Use New Features
Just like every other social media platform these days, Twitter has had to adjust its features and introduce new ones to keep the attention and interest of its users. Some of these new features include Twitter spaces and Twitter moments.
Essentially these are public forums that can be joined by both people who follow you and people who don’t follow you. This is a great way to share your content in a different light. In addition to the host or speaker just speaking on this feature, they can also add tweets for the users to see, pin tweets which they think are relevant, and even include live captions so that people can follow along with what is happening.
Using new features is a great way to gain the interest of other users and get new Twitter followers on different parts of the platform.
Use Influencers
A big part of social media culture, and Twitter culture in particular, is the influencer. These are the celebrities of Twitter and that have an incredibly large following that will listen to just about anything they say.
Influencer makes their money on the platform by working with different businesses or brands, either through collaborations or through sponsored content. While this can get a bit expensive, especially for those who don’t have a big marketing budget, it is worth it in the long run as this is a great way to take advantage of a much larger audience.
Optimize Your Profile
Finally, we have the profile. Often people will just set up their profile right in the beginning when they set up their account and just forget about it. As a business, there are a few things you need to do when setting up your profile, and a few things you need to remember.
It is important to remember that you can very easily revisit your profile even after it is all set up, in order to change things around and make sure they are more suited to your account. Choosing the right username, profile photo, and ensuring that you have fully completed your bio is the best way to make sure that you have optimised your profile.
