Crypto has faced several issues in the past, including mistrust among potential users and the inability of new projects to research the right people. Mistrust stems from the fact that some people have leveraged cryptocurrencies in the past to perpetrate scams where victims have lost millions of dollars. The limited reach is due to founders, CEOs, and companies not knowing which avenues or channels to use to reach potential users and customers.
Today, savvy businesses are using press releases to solve both of these problems, and we will look at how they are doing so in this article.
Visibility of Large Platforms
The best way to ensure high visibility online is to go where the people you want to see you are. In the crypto world, numerous large platforms and publications talk about crypto and everything surrounding it. Posting a PR on one of these websites or having one of its journalists talk about your project provides significant reach and visibility for even the newest projects.
Crypto founders and businesses can work with companies providing crypto PR distribution services to reach journalists, bloggers, and other parties who can get them in front of their audiences. However, anyone interested in having their PR on these networks should know how to create a compelling one. These platforms have strict acceptance criteria because they cannot publish everything they receive.
A Focus on Transparency and Honesty
Founders and CEOs can build trust in their projects by emphasizing and embracing learning and open communication through press releases. Through them, they can discuss their projects including their roadmaps and underlying technologies.
While it may put off some and even seem counterintuitive, you should find ways to highlight the risks and challenges of specific projects. Even though you can angle this to show you are providing balance, ensure the positives outweigh the negatives so your projects are always regarded positively.
Use Press Releases to Highlight Expertise and Experience
People are more likely to trust and be interested in a project if they know the people working on it are experts and have vast experience in the space. You can use press releases to showcase the qualifications and expertise of your new team members. You can also use them to show potential partnerships with other organizations and players in the crypto space.
Remember that the press releases you create for this purpose will differ from those you use to build trust or tell people about your project. This means you will have to post them on different platforms, so you will need to do additional research and build new relationships with journalists, bloggers, influencers, and other parties.
Push Real-world Utility and Use Cases
The most successful crypto projects have a utility and use cases. You can use press releases to showcase these to anyone interested in this information. For the best results, post press releases on platforms and publications with big user communities and investors to get them interested.
Ensuring your crypto project is visible to as many people as possible, and ensuring that they trust it, is important for its success. While you can use many tools for this purpose, press releases have proven very effective. You only need to know how to create different ones for different purposes and to find the right publications, platforms, and journalists to work with.
