You’ve probably heard about the importance of SEO for your website. And if you’re a small business owner, you know how important it is to get your products in front of consumers. But did you know there’s an even easier way to advertise online?
Even though it may not be as popular as Facebook or Instagram, with a 100% higher lead-to-close rate as per Optinmonster, Google is still one of the best places to advertise online. Here are some tips that will help you get started.
Create your Google Merchant Account
Creating a merchant account is one of the first things you’ll want to do when getting started with how to add free Google Shopping links. It is where all of your products will be managed, and you’ll use this information to connect different stores or individual sellers.
To get started, head to Google Merchant Center and click “Add” on the right side of your screen. You’ll then be prompted for some basic information about yourself and which countries you want to sell in.
Once that’s done, it’s time for step two, adding some products. The easiest way is by importing from Shopify or BigCommerce via CSV files. But if these options don’t work for whatever reason, you can manually add them within GSC by clicking “Manage Inventory” underneath any existing product once it has been added.
Add Mandatory Attributes
To ensure that your product is easily identified and indexed by Google, you’ll want to add all of the necessary attributes. For example, if you’re selling a toy gun with a removable clip, you should add “clip” as a mandatory attribute in the form field.
Mandatory attributes help Google identify your product and determine whether or not it meets its quality criteria for inclusion in search results. Suppose one of these mandatory attributes needs to be included in your listing. In that case, it will be excluded from Search results entirely because there’s nothing for Google to find with which to compare its information about your product.
Write Product Titles
The first step to writing a title is using the product name or SKU. Using this information is essential because it helps Google understand what the product is and how it relates to your business. For example, if you were selling a product called “Cat-o-nine Tails Whip” and it was listed under the category “Whips & Floggers,” you would want to ensure that this information was included in your title as well.
The next thing to consider when writing titles is whether or not keywords are appropriate for this section of content. In some cases, they may be helpful. However, they should be used minimally because Google will penalize sites with too many keyword-rich phrases. Remember, they want users looking for products like yours, not just people who type in specific words hoping someone will sell them something.
Add Product Images
According to Nosto, consumers are six times more likely to buy from a product page, including user-generated pictures from social mediaThis is the most crucial step in selling online. The first thing shoppers see are your product images, which can either make or break your business. If you have high-quality and relevant images of your products, people can decide whether they want them.
You must add as many product images as possible, but make sure they’re relevant. If a customer is searching for “leather shoes” but you only has one pair of sneakers in your store, then this won’t do you any good because the shopper will leave without buying anything.
So how do you ensure this doesn’t happen? You need to offer multiple variations of every item for shoppers looking for different sizes/colors/styles, etc.
Fill in Additional Attributes
Additional attributes are optional but can help you target your product to a specific audience. You can show your ad only to people who have previously visited a page on your site or watched a video on YouTube. Or you could target shoppers in a specific location or period.
When adding additional attributes to Google Shopping ads, use keywords that describe the products you’re selling and that people would search for when looking for those items. For example, if you sell snow globes and other decorative glassware on eBay, use keywords like “glass” or “decorative glassware.”
Separate Products into Ad Groups
You can easily separate products into ad groups if you know how. The first step is to decide which categories they fall under. For example, if your product is a set of headphones, it’s a good idea to have one group for earbuds and another for over-ear headphones.
Then you need to decide what kind of products are in each group. If you’re selling shirts, the best way would be by color or size rather than price or brand name. Otherwise, your ads will compete with each other instead of helping each other out. It wouldn’t make sense if someone was looking for blue shirts and an ad popped up saying, “buy this red shirt!”
To Start Selling on Google Shopping, All You Need Is a Merchant Account
In 2022 there were 2.14 billion online shoppers, around 26.9% of the worldwide population. To start selling on Google Shopping and get noticed by these online shoppers, all you need is a Merchant Account. You can create one for free, but you will need to have a Google account and fill in some details about your business. You can add products to your account before applying for a merchant account if you already have them ready.
Once you’ve received approval from Google and created the merchant account, we recommend adding the previously added products so they will be displayed in search results when people search for keywords relevant to your product or brand. Managing products on the dashboard is easy. Click “add new product” and enter all the required information about each item.
Conclusion
You should be able to start advertising your products on Google Shopping for free. Now that you know what it takes to promote your products on Google Shopping, get started today. It’s easy, and with the tips we’ve given you here, we know you will see results quickly.
