Marketing efforts tend to focus increasingly on online traffic nowadays. However, you can’t ignore the importance of foot traffic. These people represent your ideal customer market since they live or work in the area. They could become repeat buyers and generate word of mouth referrals. A steady stream of visitors will lure others to your store as well. The hard part is increasing foot traffic into the store without spending a fortune. Here are four clever ways you can increase foot traffic into your store.
Provide amenities
Find little things that can provide comfort to your visitors or aid their well-being. It can be as simple as a corner with chairs where tired shoppers can sit down. Or you could go for something more high tech.
For instance, you could set up a lounge with USB chargers, allowing people to recharge phones and laptops. Or you could offer free wi-fi to visitors since they’re more likely to remain in the venue and pick something up while they’re there. It is also an excellent way to increase engagement with the brand, whether you encourage them to download your app or allow them to check prices while in the store.
Lure them with entertainment
You can attract a steady stream of traffic by providing entertainment they’ll want to check out. A warped wall would be a great idea and a great way to attract attention and foot traffic. You can find a warped wall for sale with LED lights and smoke effects that kids can climb on while parents check out the store.
A warped wall would make an excellent addition to any holiday sale, whatever holiday it is. Or you can use it to attract attention to a grand opening. Warped walls are more portable than an official play area. Galaxy Multi Rides manufactures a host of other rides and games, including inflataparks for commercial venues.
You could also offer arcade games to attract kids and keep them busy while their parents shop.
Another option is setting up televisions where people can watch them. Televisions tuned to sports programs will lure sports enthusiasts into your sporting goods store. Children’s shows will bring kids and their parents into a store offering products aimed at families.
Accommodate their pets
You might be able to differentiate yourself from the competition by making your store pet-friendly. You could attract your target demographic by offering water bowls and snacks for their pets. Just keep in mind the need to clean up, and that should include tools to clean up after messes. However, you need to do your research. Local health and safety rules may not allow you to bring pets into the business.
Offer classes
Stores can attract people with sponsored events and sales, but you will attract new clients in addition to your best customers if you offer relevant classes. Showing them how to use your products is a form of customer service, and it may result in existing clients bringing their friends in. You can start with in-store demos before providing more advanced content. You could also ask influencers to teach classes at your store, attracting their followers in the process. They’ll end up promoting your business along with the presentation they’ll give.
Conclusion
Increasing foot traffic to your store is a sure-fire way to increase sales and awareness for your business. Depending on the technique you use, it could increase engagement with clients and lead to word of mouth marketing.
