It’s all well and good to design a great marketing campaign that drives visitors to your website, but if those site visits aren’t converting into sales, then you might be wasting your time. While not every site visit has to result in a transaction, improving your conversion rates is a vital element of modern e-commerce. When more people than ever before are buying online, failing to tap into that lucrative revenue stream proactively could mean the difference between success or failure. If your conversion rates are looking a little weak, then these six tips for boosting sales conversions could see a very real impact on your bottom line.
Go faster
One of the most important elements to get right for your e-commerce website is speed. Slow loading pages can have a more dramatic impact on your sales figures than you might think. For a rough guide, it should take around three seconds for your website to load completely, and for every microsecond longer than that, you’re going to lose visitors and sales. Modern internet users want immediacy, and if you can’t provide that, then they are heading elsewhere. Tackle slow loading, and you’re only going to improve your chances of making a sale.
Shipping fees
Consumers want the price that they are going to pay to be visible and accurate at all times. Throwing in a last minute shipping fee will very often result in shopping cart abandonment, and that’s not good for your bottom line. There are many ways to improve your shipping fee options, and by reducing them or even eradicating them completely, you will be able to watch your bounce rate drop noticeably. Always ensure that customers aren’t going to encounter even the slightest reason to abandon your website, and your sales will grow.
Prioritising content
There are a billion articles that will explain the importance of content for driving traffic to your website, but that’s not all it’s good for. The right content can work wonders on your sales figures. It’s all about knowing the best places to focus your content creation. While launching a business blog is useful for driving traffic, you will benefit more from your existing audience by providing more unique product descriptions. Customers want to know what they are buying, and that’s why video content on product description pages is becoming so popular. Product descriptions in the form of marketing videos are becoming the number one option for smart e-commerce sellers.
Building trust
The more that site visitors can trust your brand, the more likely that they will spend with you. It really is that simple, but knowing how to develop trust can be confusing. One of the most critical elements to consider integrating into your web pages is customer testimonials. Make sure that positive reviews are highlighted on your website. You can also boost your levels of trust by showing off your expertise; becoming a thought leader in your field is an excellent way of encouraging brand trust and loyalty, and both will have an impact on your conversion rate potential.
Live chats
Not only will having a live chat function help to generate sales; they can also be used for improving sales. Live chat is becoming a must-have in 2019, and customers like them. That’s because no matter how much detail you have in your product descriptions or your how-to guides, there are always going to be people that have further questions.
The immediacy of live chat is the reason why so many e-commerce sites are integrating the function into their web page setup, and the fact that they are also a golden opportunity to encourage up-selling and cross-selling is just another added bonus. No matter what sector your business trades in, it will benefit from the installation of live chat functions, and with AI chatbots now available, you don’t even need to man the computer 24/7.
Guest check-In
It doesn’t matter how wonderful your product is, if you force people to set up an account before they can spend money with you, then you’re going to lose sales. This comes down to immediacy. Setting up an account can take time, especially in the mobile age when people are just as likely to make a purchase using their smartphone as they are with their laptop or PC.
Always make sure that you allow for guest check-in options so that you create fewer barriers to a customer who wishes to spend money. It can take even the smallest roadblock to
Your profits will be very dependant on your ability to convert site visits into profit. Make sure that you identify the issues with your website that are causing high bounce rates, and your conversion rates will grow far more organically. Focus on website improvements and your end of year profits could be noticeably higher.
