How To Develop A Strategy For Digital Marketing That Produces High Conversion Traffic?

With the introduction of technology in daily life, business people have started to digitize every marketing aspect. Thousands of dollars are spent each year on digital marketing. However, 80% of marketing leads fail to drive a call to action. They are just the simple wastage of resources and target customer base. Experts say the primary reason behind all that is because they never managed to measure their sales funnel! 

You must now get riveted to know what a giant a conversion marketing funnel is? However, it is not that simple as it seems. A conversion marketing funnel is just a step-by-step guide to help the users from the very first point of their contact with you, including their landing on-page, social media campaigns, email campaigns, etc., to the very brink of conversion. The more skillfully you manage your conversion marketing funnel, the better will be the conversion rate. It will merely cause more users to complete the final action on your website, e.g., purchase.

So, we will help make your conversion traffics meet the sky and make the most of your digital marketing campaigns. Read till the very end and follow each suggestion precisely to get the expected results!

Developing a strategy for conversion marketing to produce high conversion traffic:

Following are the things you need to focus on while designing your digital marketing plan:

Focus on Competitor Analysis

The first step in designing a successful digital marketing strategy is to consider competitive analysis. Most marketers are so full in themselves that they even do not bother to look around the smart tricks their competitors have picked. So, they end up with their consistent traditional things that are not that effective in the modern world.

Competitive analysis helps to know the strengths and weaknesses of our competitors out there. It will help you understand which fields you can work on or how can you attract the customers with a better strategy. For this, one of the best ideas is that you should see traffic estimates for your competitors. With the right engine, you can quickly check the range of competitor intelligence along with the actual traffic, including:

• competitive positioning maps top 
• competitor lists 
• keywords competitors use 
• backlink overlap reporting

Moreover, you can also quickly determine top linking domains, top landing pages for organic search, and top keywords driving search engine traffic. With all this information on hand, you can easily create a marketing strategy that can break all the previous records.

Create A Convincing, And Authority-Building Content

According to recent statistics, the content marketer is six times more successful than having a marketing strategy with no content. Content marketing ensures an extended-lasting marketing plan applicable not only for today but also in the future. It will help you reach the people that are interested in the benefits you are offering. Thus it makes your strategy more targeted, leading to an increase in conversion rate.

• Along with increasing conversion rate, engaging content will help you in multiple other aspects; it will increase your website’s user retention.
• It will decrease the total bounce rate.
• It will boost your ranking on the search engine.
• It will increase the trust of customers in you.
• It will turn a one-time visitor into a permanent client.

So, content is not a thing you should compromise to drive organic traffic to your platform and increase the conversion rate.

Inculcate Eye-Catching Calls to Action (CTAs)

You need to focus on many elements when driving a killer call to action that instantly generate your desired result. It is the smartest technique you can deploy in your content marketing strategy. An attractive CTA compels the user to take instant action.

An eye-catching CTAs will increase the website’s conversion rate by more than 120%. That’s huge, right. So, better work on it. For designing the best CTA, you can:

1. Be conservative: Your CTA should be addressing the daily customer life, not advertising yourself. Speak your user voice in it.
2. Double CTA: It is smart to place two CTAs that will drive the ultimate desired click.
3. Catch Eye: Be very creative and original in designing CTA. Design a CTA that causes the user to scroll back even if it moved forward.

Create Sense Of Urgency

Playing with the words to generate a fear of missing out is one of the most effective marketing strategies. It is taught in our psyche that we run over short time things and think a lot more with unlimited timings. Use the terms like “last chance,” “available till next morning,” “available for a limited time,” “limited edition,” “hurry only a few left,” etc. create a sense of urgency. Other strategies to develop a sense of urgency are

1. Highlight the number of items left in the stock.
2. Have a countdown timer on your website to create a sense of urgency in your visitors.
3. Label the sold items available on the site.
4. Call for free shipping for a limited time.
5. Give discount coupons and other eye-catching offers that are valid for a short period.

Social media is a game-changer

Social media networks have connected every human on the globe. It has made it a golden fish to target to achieve sky-high conversion rates. For example, Instagram is the best tool to target the younger population group. In comparison, Facebook seems like the best tool to reach the older group. It has made these two channels a great source of marketing for these brands. Your social media profile must be an accurate picture of your brand and must seamlessly speak of it. 

On social media, you should:

1. Contact with your audience, engage, and attract them.
2. Answer all their queries, give them importance, announce exciting prizes, and value them.
3. Use multiple community groups to reach your potential audience smartly.
4. You can also use social media advertisements for highly targeted digital marketing.

Email Is Still King

Email marketing helps you build a stronger connection with your consumer. You can then easily reach every customer personally, attract them with exciting offers, and reinforce your product’s purchase instead of others in the market. However, most emails are just too stuffy that the users end up marking them spam. 

To avoid this, you should

1. Use interactive polls, quizzes, CTAs, games to win rewards, coupons, etc., in your email. The more the email is interactive, the more engagement you will receive.
2. Personalizing each email by addressing the person is very useful. Instead of using the phrase dear customer, you can call them by name, for example, “hey, David.” When users feel that this email aims for them, they will go to the very end and start trusting you. Use the location tool to get better personalization.
3. Introduce huge rewards; limited time offers, samples, freebies, redeemable codes, etc., through emails for each purchase made through your site. You can also introduce spin to win or shake your phone kind of games to increase engagement. 

Conclusion

Digital marketing has taken over the whole world. It is now indispensable for every business person to increase the purchase and reach potential customers. However, most of them fail because of missing the most critical components of designing digital marketing to increase conversion rate. To help you in this, we listed some of the most important things you need to follow while creating your digital marketing plan. Follow them all precisely and score high!