If you want to increase your sales for your business, it is important to pay attention to your signage. Creative, engaging, and attention-getting signage will help your business stand out from your competition.
Think about your signage as sales representatives for your business except you don’t have to pay commissions. Exterior signs can draw street and road traffic to your business and increase your sales.
Consider a unique restaurant sign catching the attention of people walking past it at lunchtime. The people are hungry, they are not sure where to eat for lunch and they see your sign.
It attracts their attention and what do you think they might do? Keep walking or perhaps stop and take a second look at your restaurant?
What if your restaurant is set back a little from the road and you don’t have a sign but your competitor across the street does? Which restaurant do you think will get more business? The one with the sign of course.
How signage increases sales
Remember, your business’ sign is often the first thing a potential customer sees from your business and can make or break their first impression. Without a sign, your business is invisible to potential customers. Not only do you need to have a sign, you want to make sure your signage stands out, grabs attention and looks professional to increase your sales.
There are many different types of signs
Display stands can help increase your sales by:
- Introducing your products to consumers
- Attracting media attention
- Enticing people to your business
- Advertising special deals
Signs with unique shapes can attract extra attention. Artcraft Sign Company in Denver uses laser cutter technology that enables you to use a highly memorable cut-out logo.
If your logo can be cut out, it could be in the form of a free-standing sign out near the road or next to the business building.
Exterior sign
There is no better way to get your business in front of potential customers than outdoor signage. Exterior signs can be mounted near a road to attract the attention of road traffic.
Signs mounted on buildings are used to attract foot traffic passing by your business, like in a shopping mall – to get those people into your business and make a purchase.
Pavement signs can be placed outside your business or in a busier area to direct people to your business. They are especially effective for businesses that are set back from the road and not highly visible to those passing by.
They are a useful street advertising tool and should be made from weather-resistant materials to avoid being susceptible to wind, heavy rain, and snow.
Indoor signage
Your indoor signage is your company’s advertisement to your potential customers. If it is dull or not attention-getting, you might be losing sales.
Make sure your interior signage is unique, creative, relevant to your brand, and memorable to grab the attention of your potential buyers.
Look at your indoor signage as a visual aid to make your products attractive enough to encourage potential customers to buy.
Promotional Flags are great marketing tools for tradeshows and sporting events. They are generally light-weight, mobile, and relatively inexpensive.
Promotional Displays showcase your company’s products and services with high-impact visual display solutions. Because people love to get something for free, giving them a chance to sample your product will likely entice them to make a purchase.
Costco is a great example of the benefits of promotional displays and product sampling, especially if the shopper is hungry.
How often have you walked through Costco taking samples of their food and then deciding to buy that product? These giveaways can be a worthwhile investment and increase your sales.
There are many types of signage you can use to promote your business and increase sales. In today’s competitive environment, business owners need to put extra efforts into their marketing to stand out from their competitors.
Why should you invest in signage?
Increasing brand exposure: Effective business signage will help your business stand out from your competitors by increasing your brand exposure and your chances of getting new business and repeat business.
Differentiation: Custom signage will help you differentiate your business, stand out from the crowd, and help you build a unique brand.
Signage is one of the most cost-effective marketing strategies. While you may have to make a considerable initial investment, once your signage is ready and installed, there are no further costs and it will advertise your company 24/7.
It is for this reason that good business signage is an effective and cost-efficient form of advertisement to get brand exposure, attract more customers and get more sales.
