“Every aspect of marketing is entirely useless unless it produces conversions.”– Jeremy Smith(A Veteran American Digital Marketing Technologist & Author).
Do you know what’s common between a startup geek or the founder of a Fortune 500 brand?
Well, the common thread between these two is their ultimate purpose, which is maximizing website conversions! Now, what’s that?
How Would You Define Website Conversions?
Running an online business without any objectives seems weird, right? Nowadays, websites have become a mandatory tool for every business but getting online isn’t enough, but you have to optimize your website in the right manner!
To ensure your online brand’s success, you must create a seamless flow for customers from the point they land on your homepage to the checkout process.
But before making anything, the first list down your goals.
Every digital entrepreneur has specific business goals and wants to grow his/her online venture.
To track your brand’s progress, you need to monitor various metrics and website conversions as it helps you determine whether your marketing plan is working or not!
A website conversion happens when one of your users completes a predetermined action on your website, which can be:
- Buying one of your products
- Signing up for your newsletter
- Sharing your article on social channels
- Downloading your eBook
- Register for your upcoming webinar
- Filling out a form on your website
- Clicking on a particular button on your online portal
For instance, Mr. Y visited your web portal and downloaded your eBook, which is one of your specific business objectives, then we can conclude that Mr. Y converted on your website!
Website conversion rate is the percentage of people who complete the desired action that you want them to take on your website.
What’s The Formula To Calculate The Conversion Rate Of Your Website?
The formula for determining your website’s conversion rate is straightforward, as you have to divide the total number of your website visitors with the total number of conversions. To be precise, the formula is:
Total visitors that convert/total visitors on your site] x100 = Conversion rate
For example, the total number of visitors on your website is 8000, and 400 out of them purchased your product, then the formula for calculating conversion rate would be:
[400/8000] x100 = 5%As calculated, your website conversion rate would be 5%.
Or, if you have targeted 20000 visitors for an eBook and 600 out of them downloaded it, then the formula would be:
[600/20000] x100 = 3%As calculated, your website conversion rate would be 3% in this case.
Is There Any Percentage Which Is Known As A Good Conversion Rate?
There is no magic number that is a reasonable conversion rate, but it depends on the industry you are doing business:
The conversion rate of your website depends upon several factors like:
- Your business niche
- Your products and services
- Your sales cycle
- Your pricing
To determine whether your website conversion rate is reasonable, you must research your sector and keep the above factors in mind before concluding!
Why Knowing About Your Website Conversion Rate Is Important?
As discussed earlier, tracking your website conversion rate is crucial because it helps you know your marketing strategies’ effectiveness. Based on the findings, you can refine your efforts and fill the gaps.
If you analyze your conversion rate, you can write a better business proposal to give your customers a clear idea about what they can expect from you in terms of products and services. Some of the essential questions that you answer by looking at your conversion rate are as follows:
- How is your website performing, and what are the loopholes you need to fix?
- What are the crucial sources from where you are getting the maximum traffic, whether an organic, referral, or social channels?
- How well are visitors giving in for your crucial Call-to-action (CTA) buttons? Knowing this is important as CTAs are one of the critical factors for generating eCommerce sales?
- What specific marketing or promotional mediums should you focus on, such as whether social media or pain promotion would be a good fit for your business?
- How can you improve your website conversion rates and which techniques would be the best for optimizing your online presence?
Is It Easy To Track Your Website Conversion Rate?
You can track your website conversion rate easily as there are ample ways to do it but let’s look at the best ones to make the task easier for you:
I. Google Conversion Tracking
Whenever you run ads with Google, there will be an option to track those ads’ conversion.
But as calculating the number of clicks wouldn’t give much idea of your ad campaign’s success, this tool gives you a clear picture of what happened after a person clicks on your ad by focusing on the action he/she has taken, which can be:
- Local actions
- Any action related to your websites such as a purchase, newsletter signup, or other CTAs.
- Calls made directly from your ad
II. Heatmaps
Heatmaps help you understand how users interact with your website in terms of their behavior and actions. By analyzing these maps, you can get an idea of how your users spend time on your website and figure out ways to improve it!
Heatmaps are of three key categories:
- Click maps
- Scroll maps
- Hover maps
These maps leverage the color spectrum to analyze the engagement a particular page of your website receives.
III. Google Analytics
If you have macro and micro business goals, then Google Analytics could be the best alternative to tracking your website’s conversions.
Suppose you are working as a software provider, and one of your objectives is a free product demo, then every time a visitor lands on your website and takes the demo. In that case, it will get recorded, and you can view it in the Google Analytics dashboard.
IV. Customer Surveys
If you cannot determine the real cause of your website’s lower conversion rate, then try asking from your customers directly!
Customer feedback and surveys help you get real insights from your buyers based on which you can optimize your web experience. Once a lead buys your product or service, consider sharing the survey with him/her after some time.
You can include opinion-based or multiple choice questions as per your specific requirements. Some of the items that you can ask in your survey are:
- What rating would you give to our website on a scale of 1-10?
- Is there any specific feature of our website you liked the most?
- Which features do you think we should add to our website?
- How can we improve the overall experience for you?
It’s an example from UNICEF where they have asked the users about their experience on their website through a customer feedback pop-up form.
Is There Any Impact Of Your Sales Funnel On Your Website Conversion Rates?
Sales funnel plays a crucial role in boosting your website conversion rates as you need to move people through your funnel in a proper manner if you want them to get converted. Let’s look at the four stages of the sales funnel and how they impact the website conversions:
- The awareness stage or the attraction phase is the first stage, where people start learning about your business and offerings by browsing your website.
- The engage or interest stage is the second one, where people start taking an interest in your products and services while learning more about your business.
- The desire phase is the third stage, where people know what they need and are on the verge of making a buying decision. This stage is the best for you to make the last-minute pitch for encouraging your visitors to consider you as their final option.
- The action stage is the final phase in your sales funnel, where they take action you desire, whether it’s filling a form or buying your product.
It’s evident that each phase of your sales cycle gradually drives visitors to take the desired action. So, you need to invest in nurturing the users at each of these stages to motivate them towards conversion.
Now, The Most Important Question: How To Get Up To 200% More Conversion To Your Website In 3 Months?
Once you are familiar with all the basic concepts like what is conversion rate, how to calculate it, and analyzing where you stand by comparing your website’s conversion rate with the industry averages, now it’s the time to identify the techniques to boost it.
The process of maximizing your website conversion rates is known as Conversion Rate Optimization (CRO).
It involves leveraging strategies for enhancing your website for improved conversion rates, lower customer churn, higher revenue and customer retention, lower customer acquisition costs, etc.
Let’s look at some questions answering which, can let you determine the most effective techniques for boosting your website conversion rates:
1. Do You Have Any Idea Of Your Specific Website Conversion Goals?
Developing any strategy without a specific purpose wouldn’t benefit you. Hence, it’s essential to identify your particular website conversion goal, which will let you align your efforts in the right direction and step up your marketing plan to get ahead of the competitors.
Your conversion objective will determine the purpose behind the action you want your visitors to take. It varies from one brand to the other, as every business has a specific goal. For example, if you are in the thought leadership niche, your ultimate website conversion objective could be the maximum number of eBook downloads.
How To Set Up A Relevant Website Conversion Goal?
Your Conversion Rate Optimization (CRO) strategy depends on the conversion goal; hence, defining it is crucial. It’s advisable to break larger conversion goals into smaller chunks to ensure seamless monitoring of the entire process and keep visitors moving towards conversion.
The smaller conversion goals are your macro conversions that let prospects get a better idea of your products and services and ultimately lead them towards macro conversion, which is your ultimate objective!
For instance, let’s look at an eCommerce portal add to cart, reviews, and ratings can be the micro conversions and purchase is the macro conversion.
2. Are You Sure Of How Your Visitors Interact With Your Website?
If you want to grab more leads, but your website isn’t seamless and user-friendly, then you can never optimize your conversion rates. So, it’s crucial to redesign your website by keeping your target customers and their specific needs in mind. Some of the major setbacks for customers are:
- An outdated website
- Slow-loading web pages
- Cluttered designs
- Confusing navigation
- Too many CTAs
Your website may be having one of the above loopholes, and by analyzing how your visitors interact with your online portal, you can pinpoint the specific drawback.
Once you know how visitors interact with your website, it helps improvise the gaps and provide users with a better experience. A well-designed website will retain more leads, and the chance of conversions will be higher.
3. Why Not Begin The Website Analysis With Your Landing Page?
Your landing page’s main objectives are to generate leads and boost sales, but it will fail to fulfill these goals if it’s not designed correctly.
Hence, it’s crucial to invest effort and time in optimizing your landing page by improving every element for driving maximum traffic.
Developing a visually appealing and user-friendly landing page can help you in encouraging more visitors to take the desired action and drive them towards conversion.
There are ample ways to optimize your landing page. If you are into automation, here are a few automation tools for lead generation that will make your job easier.
Or if you’re a person like me, here are a few easy to adopt strategies about conversion rate optimization are as follows:
I. Focus On A Minimalistic Design
Too many CTAs and information on the landing page can confuse your visitors, and they can switch to one of your competitor’s sites. So, make your landing page simple and focus on minimalistic design.
Let’s look at the landing page of Codecademy to get an idea of how you can design your website’s landing page:
Some of the attributes of their landing page are:
a. Their headline is crisp, and the design is distraction-free, along with a visually appealing image and a relevant red-colored CTA within the form.
b. Codecademy has added one of their user’s videos, a student and telling about the importance of coding. You can also create animated videos and presentations with Wideo, which is a handy video creation tool.
To use this tool, you don’t need any expertise in video making or editing as the entire process is easy, and you can create professional videos in minutes.
II. Make Your Call-to-Action (CTA) Button The Hero Of Your Landing Page
It’s crucial to keep your CTA crisp and to the point; for example, if in the place of “Subscribe” you are using “What Are You Waiting For, Be A Part of Our Family” it will confuse your visitors.
So, keep the content of your CTA simple, but you can be innovative in terms of its design.
Look at the above CTA by CanvasPop. Without any drama, they come directly to the point with “Get 60% off when you order today” at the top and a crisp description of what customers will get if they opt-in for their offer.
III. Leverage Fear Of Missing Out (FOMO) To Grab User’s Attention
Making the audience think that they’ll miss out on something significant if they don’t consider your offer is called FOMO, which is one of the most effective techniques to attract more leads and boost conversions.
You can use words such as “available only for next 12 hours” and “limited period offer” in your landing page CTA to instill a sense of urgency and compelling the visitors to take immediate action!
Look how Blue Apron has made the CTA quite bright and noticeable along with placing the discount to create FOMO among prospects and attract more leads:
IV. Don’t Forget To Provide Your Contact Information On Your Landing Page
If you can’t fix the pain points or solve your audience’s queries, then there is no point in your web presence. Make sure that you provide your audience with your contact details in the form of a helpline number, customer support chat, FAQ, and email address on the landing page.
See Velaro’s Live Chat landing page has provided all their contact options, and this detailed design is their strong point:
V. Always Do A/B Testing Of Your Landing Page Headlines & Copy
You never know what works best for your audience thus doing A/B testing of your landing page headlines and the copy can give you the right direction.
4. Have You Checked Your Website’s Navigation Structure?
If your website’s overall navigation is cluttered, then increasing conversions can be only a dream for you.
Simplifying your site’s navigation structure helps visitors find information easily, which will motivate them to stay longer on your portal and explore what you have in store for them!
Focus on developing an organized website loaded with sleek images, easy navigation, and offering seamless user-experience as these aspects are the key pillars to create stellar web portals that can help you achieve your specific business goals.
For instance, the website of Punk Ave has a seamless design with a handy navigation bar at the top:
It also has a secondary navigation bar just below the header to subcategorize their offerings to help the audience pick the specific service they are interested in.
5. Is Your Website Friendly With Mobile Users?
Emma Crowe, the Senior VP of Client Strategy at Somo back in 2014, said, “The adoption rate of mobile is twice that of the internet, three times that of social media, and 10 times faster than PCs.”
Considering such a fast mobile adoption among users, not developing a mobile-friendly website can be your biggest mistake!
So, improvise your site’s design with the help of the below-given pointers:
a. Mobile users leverage their thumbs for browning through web pages and navigating content. You should make your website thumb-friendly by keeping navigational items within thumb’s reach, use bigger fonts, and add oversized buttons to offer a seamless experience to the smartphone users.
b. Focus on developing a responsive design as it ensures that your website adapts according to the device on which a user is browsing it.
Let’s explore the website of Sophie Brittain, a famous Graphic designer. Her website is concise with a minimalistic design and less imagery with a lot of whitespaces to make it easy to read for mobile users:
6. Are You Sure Your Conversion Process Isn’t Complicated?
Making it tedious for visitors to sign-up for your newsletter or register for a product demo could be one reason behind your lower conversion rates.
Your conversion funnel should be distraction-free and decluttered. Thus avoid asking too many and irrelevant questions.
For example, if your specific objective is to get more people to sign-up for your newsletter form, your form’s design should be straightforward like Kickstarter:
As you can see, the Kickstarter sign-up form is immaculate and has a white background so that the visitors can focus on the form fields.
Also, the form doesn’t ask for too many details, making it easy for the audience to fill it quickly.
7. How About Optimizing Your Content Arsenal For Seamless Creation & Promotion Of Quality Content?
Quality content has become the center of everything, whether it’s your landing page or a Facebook ad! With the help of relevant content, you can easily attract, engage, and convert more users by solving their problems and nurturing them at every stage of your sales funnel.
Let’s look at a few tricks to create high-converting content for boosting your website conversion rates:
I. Focus On Keeping The Headlines & Subheaders Crisp
Irrespective of whether you are writing an article for your blog, an eBook, or a case study, if your headline is compelling, people will read it.
Try the below-given pointers to make your headlines stand out:
- Use numbers
- Leverage long-tail keywords
- Ask questions
Oscar is a health insurance company in New York. Look how beautifully they’ve composed their introductory paragraph:
They have used bright and bold colors, and the headline “Hello New York, We’re Oscar” sets a unique tone for the readers.
They’ve turned health insurance, a dull and frustrating niche into something exciting and amiable!
Along with the headline, your subheaders should also be crisp, and you must use bulleting and numbering to break large chunks of content into smaller sections to enhance the readability.
For example, the subheading used by Lyft, “Sign up to drive with Lyft,” conveys the purpose of the page clearly to the audience and tells what they’ve to do:
Look how GSCODE has described one of it’s Python Certification details by breaking the entire text into smaller chunks and kept it conversational to make the content easy to read for the audience:
II. Make Your Introduction Standout For Leaving A Lasting Impression On Readers
Your introduction can either make or break your first impression on readers. Thus a stellar introduction is crucial for converting leads into paying customers.
You must follow a few steps which will help you in optimizing your introductory paragraph:
- Embrace the storytelling strategy.
- Start with an engaging influencer’s quote.
- Consider adding an exciting GIF or meme to grab the attention of the audience.
Look at the above introduction, where Slack is introducing themselves with a crisp copy and a custom graphic that looks extremely appealing.
They have kept their introduction to the point and briefed all the perks they’re offering their users.
III. Don’t Ignore The CTA At Any Cost
Whether you are expecting the maximum number or eBook downloads or newsletter subscriptions, the most crucial factor in compelling your audience to take the desired action is your CTA.
Make your CTA clear and use A/B testing to determine which CTA copy works the best for you.
Let’s look at Extremely Good Parenting where they’ve kept their tone straight to speak upfront with parents and incorporated an inviting CTA as “Checkout the family resource room”:
To ensure that your CTA is powerful to grab audiences’ attention, you must clearly explain your core intent and add an incentive to increase the chance of a conversion. Let’s look at a couple of best practices to optimize your CTAs:
a. Use bright and contrasting colors to make your CTA copy visually appealing. For example, if your web portal has a theme of red and black colors, you can make your CTA red-colored to highlight:
Here is a fantastic example by ConvertKit on how you should choose a color for your CTA button:
Keep contrast in mind and choose a color that resonates with your visual branding guidelines and makes your web page stand out from the crowd!
b. Innovation can be your game-changer in designing a high-converting CTA button. Let’s assume you want a maximum number of newsletter sign-ups instead of a simple “Sign Up” try “Are you Ready To Sign Up For Your Daily Awesomeness!”.
For example, Full Bundle has placed an extremely engaging CTA “Our Work,” which is white-colored and immediately noticed against a black backdrop:
c. Make sure to focus on your CTA’s right placement if you want the maximum number of prospects to click on it. One of the best CTA placement techniques is to place it along your visitors’ path to content consumption.
OkCupid has placed its CTA button “Continue” just after the form fields to make the signup process casual, simple, and short for the visitors:
d. Always try to add some incentive to make your CTA even more lucrative for the audience. You can leverage content offers such as eBook download or offer a 20% discount to the users if they opt-in to upgrade to your premium version within fifteen days!
Ugmonk has done a fantastic job by providing the audience with two alternatives as a final proposal before switching to another site by offering 15% on their products:
Optimizing your CTA’s color, content, and the theme isn’t enough as you have to check whether your copy works for your audience.
So, use heatmaps to get an idea of whether visitors are liking your CTA or moving away!
IV. Pay Attention To Make Your Content Actionable If You Want More Conversions
If your content will be dull, no one is going even to take a look at it. Make sure to keep your copy actionable with the help of adding graphics, visuals, charts, and screenshots as these elements boost the readability of your content and make it fun to read for the audience.
You can make your content actionable with the help of adding the following elements:
- Multiple clear call-to-action buttons (CTAs)
- Quotes by industry experts
- Stats and facts
- Relevant examples
- Interactive features such as polls, quizzes, surveys, etc.
It’s great if you have quality blogs, eBooks, and case studies in your content arsenal. But what would be their use if your target audience isn’t aware of their existence? Here comes the role of content promotion, where social media channels play a crucial role as half of the world’s population is active on these platforms, which means they are the best place to reach out to your prospects!
What Are Some Of The Best Practices To Promote Your Content?
There are ample channels to promote and distribute your content, but you should not get lost and pick the right channels to give you the best results. Here are a couple of tricks to promote your content effectively:
a. Curate infographics of youtube ranking articles that you can share on various infographic sites such as Visual.ly, Flickr, Infographic Bee, Reddit, etc.
b. Create an engaging graphic that showcases your blog title in a presentable way and share it on channels like Pinterest to get maximum views and likes.
c. Convert your best articles into presentations or videos and share them on SlideShare to boost audience engagement.
d. Share your latest blog on Facebook but ensure that the image is high-quality to increase your click-through rates (CTA).
e. Every time you publish a new blog on your website, don’t forget to send an update to your email list with a link to that blog.
f. Share your blogs on LinkedIn as status updates and also on relevant LinkedIn groups to trigger a healthy interaction within your peers.
h. Create a Google+ profile for your company and keep sharing your articles there.
i. Identify relevant Facebook groups and Google+ communities where you can share your blogs to increase readership and grab the target audience’s attention.
j. If you are comfortable investing some money in promoting your content, you can run Facebook or LinkedIn targeted sponsored ads to reach your audience.
k. Amidst ‘what to do’ we often forget ‘when to do’ and this is why you should think about giving a shot to social media scheduling tools. It will help you provide quality as well as quantity to your audience.
8. Have You Ever Thought Of Offering Lead Magnets To Grab Quality Leads?
Lead magnets are one of the best assets to drive visitors through the sales funnel and turn them into customers.
Lead magnets are a form of in-depth content that provides the audience with comprehensive knowledge on a particular subject in return for their email addresses.
The availability of so many lead magnets makes it even more difficult for you to choose what resonates with your brand best.
So, let’s explore a couple of lead magnets that work wonders with a guarantee that the audience would love to provide their emails in return:
a. Checklists
People have quite a hectic lifestyle, making it difficult for them to go through your long blogs or case studies sometimes.
But precise checklists come handy when you want to provide the audience with accurate and crisp information to absorb at a glance!
You can draft a checklist on any subject relevant to your niche ranging from “10 Best Practices Optimize Your Sales Funnel” to “The Ultimate On-Page SEO Checklist”:
b. Webinars
If you want more leads to knock at your doorstep, connecting with industry experts with the help of team collaboration tools and delivering a webinar on a relevant and trending topic can be the best option.
Ensure that your webinar is informative and educate your audience about a specific topic, service, or product if you want to turn prospects into paying customers.
Alexandra Payne hosted a fantastic webinar to reveal the hottest web design trends in 2020:
c. eBooks
Sometimes you don’t have enough resources to develop fresh content ideas and compose a blog from scratch.
In such cases, eBooks are the best options as you have to combine your best-performing articles and format them in such a way that it becomes an easy-to-read and comprehensive resource for your audience.
Let’s look at an interactive eBook by Nasdaq – How to Launch an EFT in a Crowded Marketplace where they’ve used animation to pull audiences’ attention and incorporated clickable elements to highlight the key details:
d. Podcasts
People love to function at their convenience, and when you offer them something that they can tune into whenever they want, it can be the best idea.
Podcasts do the same thing as you can provide the audience with valuable audio information in the form of a lead magnet.
People have started cooking at home during quarantine to cope up with the boredom and necessity.
The famous chef Samin Hosrat started a podcast named Home Cooking in collaboration with the popular podcaster Hrishikesh Hirway:
e. Infographics
Visuals work wonders when it comes to grabbing your leads’ attention, and what could be better than engaging infographics!
Make sure that you have your infographic loaded with valuable information and well-designed so that viewers feel enticed to click and download it.
For example, Michael Hyatt, the bestselling author and publisher, has explored the hustling workplace culture and decoded the productivity power struggle in an excellent infographic with the help of exciting facts, informative images, and graphs:
People get so many emails daily, and only 85% reach their final destination email deliverability becomes a barrier in the path to reach your target audience.
In such a scenario, if you send them a random one, they will ignore you.
But with lead magnets, you promise them that they’ll get something valuable in return, which increases the chances of them opting in for your offer.
9. Have You Ever Tried PPC Ads To Lure Your Audience?
PPC ads or Pay-per-click advertisements are beneficial when it comes to attracting quality leads to exploring your website.
You have to pay a certain amount to websites that display your ads to their visitors based on:
a. The number of times your ad gets clicked by the users.
b. The number of impressions made by your ad.
The real challenge here is to make your PPC ad stand out as numerous ads are floating on the internet, and yours might get lost in the crowd.
So, here are some tricks to optimize your PPC ad for grabbing and converting maximum visitors:
I. Leverage The Right Keywords
Use the right keywords for your PPC ads to boost the searchability and drive organic traffic to your web portal.
Mix and match the best informational, navigational, and transactional keywords from your database and lead visitors where you want them to go.
For choosing the right keywords, you must know what your audience is searching for to boost conversions. You can select one of the SEO marketing tools such as Ahrefs, Google Analytics, Buzzsumo, etc. to find the best keywords for your PPC ads campaigns.
Look how HypeForType leveraged the Twitter PPC platform to showcase a personal ad where they’ve used the FOMO (Fear of Missing Out) factor to grab prospects’ attention:
II. Don’t Be Regular But Try & Stand Out From The Rest
No one is going to click on your PPC ad if it’s similar to a hundred others.
So, you must create something very unique and attention-grabbing.
First of all, discover what is your unique selling point (USP) and try to explain why your audience should choose your brand over your competitors.
Look at one of Papa John’s PPC ads where they have addressed issues related to freshness and food right away without beating around the bush:
III. Embrace Storytelling To Humanize Your PPC Ad
People love stories, and when you use them in your PPC ads, it won’t only entice the audience but adds an emotional appeal that the users can’t ignore.
For example, Direct Line is a car insurance company, but they aren’t on any price comparison platforms, so their services are cheaper than their competitors.
They’ve used this point as their USP in one of their PPPC ads and tried telling their audience a story:
10. How About Using Social Proof To Reinforce Customers’ Trust In Your Brand?
Social proof is the messages from your clients and customers in the form of testimonials, reviews, positive experience, and case studies superior to any other advertising message.
Adding testimonials to your website can help you in influencing your audience and drive them towards conversion.
Let’s take a couple of tips to help you showcasing social proof on your website in the best manner:
I. Display Testimonials At A Place Where It’s Naturally Visible To Your Audience
Choosing the best place to showcase your social proof is a daunting task.
You should add testimonials at places such as within your blog post or close to your CTA button so that the audience can see it before making any decision.
For example, Newsroom got an article featured in Harvard Business Review, and they’ve smartly used it as social proof to impress site visitors:
II. Add The Name & Photo Of The Customer In The Testimonial To Give It A Human Touch
Testimonials, without any image or full name of the user, would look barren and fake. So, you should add these details to give a human touch to your social proof and build a spontaneous connection with the audience. Webfusion has done it amazingly:
III. Go For A Detailed Feedback For Giving A Comprehensive Idea To Your Audience
Only showcasing testimonials like: “ABC product is fantastic, and I love using it won’t serve your purpose.
Try to grab detailed feedback from your existing customers so that the new leads can have a better idea about your offerings.
Google forms can be your best partner in asking essential questions and getting detailed feedback from your buyers.
For example, Startup Institute chose a unique way to showcase their customer testimonials as love letters which are extraordinarily detailed and personalized:
11. Will You Try CRM Retargeting To Win Back Customers Lost In Your Sales Funnel?
Retargeting and CRM can be your two game-changers in Conversion Rate Optimization (CRO) as these two complements each other quite well.
With the help of CRM software, you can get an idea of how your leads interact with your website at different stages of your sales funnel.
In retargeting, you focus on the customers who have previously visited your website but parted ways without taking any action by offering them content related to their previous searches supported by cookies.
By combining CRM and retargeting, you can identify customers interested in your products and services but aren’t convinced entirely to purchase.
You can analyze such user behavior and offer them personalized content and exclusive offers to boost the chance of a conversion.
Let’s look at some tips for combining CRM and retargeting:
I. Run A Tailor-Made CRM & Retargeting Campaign By Segmenting Your Users
Not every visitor on your website is at the same stage of your sales funnel.
For example, a user who spends maximum time on your homepage is still in the awareness phase, but if someone is exploring your pricing structure, they are close to conversion!
So, it’s advisable to segment your customers into different categories according to their stage and send them customized retargeting content.
II. Create A Compelling Retargeting Copy To Win More Customers
While creating the retargeting content, you have to be very cautious as this could be your last chance to win such customers.
Here are some pointers to keep in mind when creating your retargeting content offer:
- Say no to fluff
- Keep it concise
- Focus on making the copy look minimalistic
- Make it engaging so that users take immediate action
Expedia has done a fantastic job by creating the “Last Minute Deals” retargeting campaign to lure users who love to go on trips but are always unsure of their last-minute changes!
III. Never Bore Your Audience With The Same Retargeting Ads For A Longer Span
If you will show the same kind of ads to the audience for six months, it’s evident that they will get bored.
So, keep experimenting with your retargeting ads and tweak the copy, creatives, design, CTA buttons, colors, etc.
You can collaborate with your team members in real-time and discuss your retargeting ad ideas easily.
It will help you ideate and strategize seamlessly to make your retargeting ads more effective from the previous versions.
IV. Maintain Safe Distance From Converted Users But Don’t Ignore Them
Showing retargeting ads to the converted users can irritate them as no one would be happy to see an ad to repurchase a product that they’ve already bought!
But this doesn’t mean that you can’t retarget this audience segment as you can have relevant content having discount offers or coupon codes to turn them into repeat customers.
12. Would You Mind Giving A Try To Live Chats or Callback Widgets For Bringing In More Visitors To Your Conversion Funnel?
Imagine if people have some questions or doubts about your products and services, and there’s no one who can solve these!
But with the help of a live chat and callback widget options, you can quickly solve all the pain points of your customers and move them down your sales funnel by offering them on-point customer support.
It’s not that easy to implement a live chat option and hence let’s look at a couple of helpful tips:
I. Don’t Make Your Live Chat Look & Feel Like A Robot
Give a human touch to your live chat option as people will never like to interact with a bot all the time.
You can give a name and add a real image to the live chat feature.
Also, keep your initial messages amiable and engaging to offer a warm feeling to the users.
II. Choose Where To Place Your Live Chat and Callback Widget Feature Cautiously
The right placement of your live chat option can give you an optimum response.
So, position your live chat option on specific pages with high intent and where you think that the audience might have some questions.
For instance, if you have an eCommerce portal, setting up the live chat feature on your checkout page can be the best option as users might have many last-minute doubts before making a purchase.
III. Never Compromise With Your Response Rate
Suppose a user has left a question in your live chat window and remains unanswered for a long time; what could be the reaction!
So, make sure that if for some reason, your customer service team cannot resolve the doubts of a user, there’s an option for him/her to reach out to you through a form.
This is where the ultimate guide to callback widgets comes in, the widget gives a callback to the customers who request it within seconds hence eliminating the issue of waiting customers. Also most callback widgets provide a feature of scheduling calls afterwards if the customer desires that.
Also, you can inform them about the expected wait time, so they don’t stay anxious.
IV. Turn The Gathered Data Into A Comprehensive FAQ/Guide For Potential Customers
Whatever questions or doubts you are resolving through your live chat option, you can compile them and turn it into a comprehensive guide, FAQ page, video, or even a blog for addressing all the common issues in one place.
Using Live chats and Callback Software alone or even together can accelerate your real-time lead generation process and greatly improve the conversion rates as these would be quality leads.
13. Wait, Are You Finalizing Everything Without A/B Testing?
We have discussed the importance and perks of A/B testing in the earlier section as well.
It helps you analyze two versions of your website and pick the one expected to perform better based on user exposure.
A/B testing helps you get an idea of what’s working for you and what not based on which you can improve your overall strategy!
Let’s take a look at the best practices for A/B testing:
I. Begin A/B Testing With Your Website Design
Your website is the top priority; hence it should be neatly designed. So, make sure each of your web pages, and it’s content, copy, design, imagery, CTA, etc. everything is top-notch.
You can use heatmaps to analyze how your website is performing, and based on the inputs; you can optimize the gaps.
II. Analyzing Your Headings, Sub-Headers, & Copy Is Crucial
Your content only determines whether a user will move forward in the sales funnel or not.
So, to optimize your content, try different variations of copy, headlines, sub-headers, etc.
Also, experiment with different keywords in terms of length and use power words and FOMO techniques to see what attracts leads.
III. A/B Testing Your CTA Isn’t An Option But A Necessity
It’s your CTA button that drives visitors to take the desired action; hence it should be perfect. You must analyze different colors, copy, and placement options to make your CTA stand out.
IV. Last But Not The Least: Testing Your Graphics & Creatives
Visuals and graphics work wonders in grabbing the attention of your audience.
So, make sure that your creatives and images are on-point with the help of A/B testing various fonts, colors, and shapes until you get the best one!
The Final Say On Conversion Rate Optimization!
You can’t build Rome in a day and likewise, getting maximum conversions takes time!
Keep experimenting with the given tips and keep documenting your observations to make progress by identifying your gaps by working to optimize them.
