Business owners use a variety of tools to attract new business and increase their client base. Among the simplest ways to get more business is dispensing business cards. The tools are simple and get the message across to clients. The right card is attractive and presents information effectively yet briefly. Business owners who want to define the way they are perceived by others read the 10 tips for designing your business card.
1. Use the Right Sizing Strategies
Business owners keep the information around 5 millimeters from the edge of the trim. The image resolution is set to no less than 300 dpi. All the information is legible, and all business owners use a color scheme that is pleasant and doesn’t make it difficult for clients to read. Most companies use a 2.5 inch, two-tone business card to enhance the legibility of the business cards. Business owners who want to review their options can browse services at third-angle.com now.
2. Use a Straight-Forward and Appealing Design
Most companies add their logo to the business cards and use a simple style. It is vital to make the best impression possible on a potential client. A playful style is more fun and doesn’t give the same impression as plain and boring business cards. The business owner wants clients to remember them and contact the business. For this reason, businesses often use a tagline or slogan to promote brand awareness and name recognition. When creating the card, it is these types of elements that are the most critical.
3. Add That Something Extra
Some companies add a little something extra to make the business cards more memorable. This could be something as simple is embossed letters or foil accents. The purpose of the additional touch is to make the card stand out and attract more attention. Studies show that shiny business cards are far more attractive if the cards are in a pile with others. Businesses that use the styles to attract the eye are more likely to get a phone call or see an increase in website traffic.
4. Remain Consistent With Additional Styles
Companies often make the mistake of using different designs for business cards, email marketing campaigns, and social media pages. This is a serious mistake that business owners must avoid. Staying consistent with all the designs is more appealing to the audience, and it makes it easier for the target demographic to remember who the business is. Logos, colour schemes, and branded styles are easier ways to generate trust and recognition. The same principles are applied when creating business cards.
5. Arrange Contact Details Appropriately
Most business cards follow a standard pattern. The company name is at the top. Next, the name of the representative or worker appears under the company name. The worker’s job title is next, and the last lines are the contact information for the individual. The contract details include the address, phone number, and email address for the individual. Some companies also add the URL for their social media pages. The information is listed in a direct and to-the-point manner to prevent confusion or make it hard for the client to understand.
6. Adding a Dual Purpose for the Card
A convenient option for adding dual purposes for a business card is to use the back for setting an appointment. It is an effective way to get the customer into the business and avoid searching for paper to write out the appointment details. It is creative and often appreciated by consumers. Businesses that think ahead and plan out strategies are more appealing to customers and come across as more professional.
7. Create Magnet Designs, Too
Business owners use the same design on the business cards to create magnetic copies. This is effective in increasing indirect marketing. The customer places the magnets on their refrigerator and sees it every day. This is beneficial for encouraging the consumer to buy products or hire the business for specific services. It also places the business information in front of a wider audience since the consumer’s friends and family are more likely to see it on the fridge. This is also a clever strategy for increasing name recognition.
8. Use QR Codes
QR codes are the codes consumers see everywhere that require a reader on a smartphone. Luckily, most consumers have a smartphone and are often curious about the codes. Scanning the code offers the consumer more information about the business and products the company offers. For some, the codes are used to invite the clients to a special event. It is an effective method of allowing customers to get as much information as possible without trying to include everything on one card. It also makes the card look neater and more appealing to prospective clients.
9. Proofread Everything on the Card
The business owner must make a point of proofreading the entire card and avoid mistakes. It is pointless to order business cards that don’t have the correct information on them. Business owners won’t get calls at the wrong number. It is best to proofread the initial copy of the card before placing the order. In most cases, service providers offer a digital image of the business card to the business owner for a complete review. If the owner doesn’t like the cards, the service provider makes the necessary changes.
10. Use 3D Effects
In many cases, 3D effects are a finishing touch for some business owners and make the cards stand out more. The logo used for the company is a great choice to use as a 3D element and attract the eye. At trade shows, it is a great strategy for ensuring that the customers see this company’s business card and pay more attention to it than others. It is an effective strategy to keep the attention of the customer longer.
Business owners purchase business cards to pass around to prospective clients. The right card design keeps the attention of the customer and encourages name recognition. Businesses that choose the best card design get noticed and increase their success. Following the right tips gives companies the edge they need over the competition and increases the client base.
