Nowadays, millions of people purchase CBD for medical purposes, and it seems that CBD appears everywhere you look. Whether it’s a pharmacy, health store, restaurant or coffee shop, all shelves are stocked with CBD products. The cannabis industry is quickly gathered momentum and as forecasted keep increasing over the coming years, which offers opportunities in a growing market for business owners.
However, selling CBD comes with its challenges, especially if you are selling online. Finding methods to encourage more consumers to purchase from you rather than well-established retailers, can be tricky, even when you have high-quality products and attractive website design. So, how can you beat the competition and drive traffic to your online CBD shop? Continue to read this article to find out seven tips to engage CBD users and start competing with the big guys on the market.
Focus On SEO
Since the competition is fierce in the CBD industry, you may not be able to rank for popular keywords in Google’s search results. Search Engine Optimisation (SEO) is all about improving the visibility of a website to reach the top of the results page and gain more traffic.
Try to use online tools like Google’s Keyword Planner or KWFinder to determine keywords with a high search volume and low competition. For best results, look for target long-tail keywords and search terms that consist of three or more words.
Also, create your content around those keywords and place one keyword strategically in the headers, page titles, permalinks, metadata, and your blog posts. By using keywords, structuring pages using headings, compressing images, and more, you can help your site rise in the rankings.
Grow Content
Creating content is valid for the same reasons as it works for non-CBD companies and brands. Adding blog posts to your site is a great opportunity to rank for long-tail keywords to attract traffic and new visitors, relevant to your webpage.
Also, high quality, reliable content can be useful for your target audience to find answers to their daily challenges and position your company as an authority.
Mix up your content with text and visual part to digest and grabs attention, leading to more traffic. Additionally, it allows you to show complex information without overwhelming your readers. Provided information might include blog posts, videos, how-to guides, FAQ section, infographics, case studies, or success stories about CBD use.
Connect Social Channels
Once the content is on the blog of your website, share it on social media to increase brand engagement. Use your platforms such as Instagram, Facebook, etc., to share content regularly and engage with your potential clients. Post about your brand, product update, write about the latest projects, new launches and share interesting stories with followers on social networks.
Also, high quality, reliable content can be useful for your target audience to find answers to their daily challenges and position your company as an authority.
Mix up your content with text and visual part to digest and grabs attention, leading to more traffic. Additionally, it allows you to show complex information without overwhelming your readers. Provided information might include blog posts, videos, how-to guides, FAQ section, infographics, case studies, or success stories about CBD use.
Connect Social Channels
Once the content is on the blog of your website, share it on social media to increase brand engagement. Use your platforms such as Instagram, Facebook, etc., to share content regularly and engage with your potential clients. Post about your brand, product update, write about the latest projects, new launches and share interesting stories with followers on social networks.
Relevant content that addresses customers issues or concerns is a powerful way to interact with your followers and encourage them to back to your website.
Send Guest Articles
While creating educational and informative content on your site is necessary for bringing loyal customers and attracting new ones, don’t underestimate the power of guest posting.
If you submit a guest post, you typically receive a link that can lead new consumers back to your website. What’s more, you might even be allowed to include more backlinks within your content to increase chances to engage interested CBD customers back to your online shop.
Although this is a time-consuming way for driving new traffic, it can help to establish you as an authority in CBD industry, spread the word about your online shop, and present your brand to the target audience you may have never reached before.
Collaborate with Bloggers & Influencers
The advantages of brand visibility and the potential to attract a target audience on social media make influencer marketing one of the best ways to promote CBD products.
You can collaborate with bloggers, YouTubers, Instagrammers, or podcasters to drive a stream of regular traffic to your webpage. The unbiased third-party review is an effective strategy to convince people to buy your products and reach a new audience. Research shows that many consumers feel inspired to make a purchase and trust recommendations made by others, even if they don’t know this person.
Email Marketing
Email marketing is a widely used strategy to keep your current visitors interested and help them to come back for more. Subscription to the newsletter can help CBD customers to stay updated and get loyalty rewards. You can send unique discounts, or notify email subscribers of about future sales ahead of time to make them feel appreciated.
You can also make the recovery of an abandoned cart, a special feature that sends emails to customers who have left their order at checkout. You can personalise these emails with OptinMonster, or provide discounts to draw consumers back to your store.
If you are able to persuade a customer to complete a purchase, chances are higher that he or she will leave a good review on your site or even share testimonials on favourite products on social media account. All of these can help bring additional people to your website.
Monitor Progress
Analytics and metrics are an essential part of any online business. Measuring the efficiency of your CBD strategy with special quantifiable measure indicator tools can help you to evaluate all gaps and improvements. Monitoring progress will aid to understand what works, what doesn’t and assess what areas of your advertising strategy need adjusting.
Tools like Google Analytics analyses the source of all Internet traffic that came to your website. By understanding how the majority of your traffic directed to your shop, you can modify a marketing campaign to ensure visitors interested in CBD continue flooding in.
