There are over 5,168,780,607 people across the globe that have access to the internet. That means that nearly everyone in the world has access to a device that connects them to the internet. That’s why many companies focus most of their resources on online advertising.
With so many companies creating these digital campaigns, it isn’t easy to catch the customers’ attention. Many businesses need to think outside the box when building their digital marketing strategy. Today, we will look at some digital marketing campaign examples that turned out to be highly successful.
1. Uniqlo – Taking a New Approach in Digital Marketing
Uniqlo, a Japanese-based clothing company, created a unique digital marketing campaign a few years back that changed the playing field. They made a digital marketing campaign that consisted of people using their mobile devices to take pictures of special billboards across different cities.
When the person would take the picture, they would receive a discount code for their next online purchase. Uniqlo also encouraged people to share their photos on social media to spread the word about this unique digital marketing campaign. Indeed, Uniqlo’s experimental campaign was successful, reaching over 4 million new customers.
2. Heineken – Telling a Story
Heineken wanted a different approach in their digital marketing strategy, so they decided to touch on subjects no other company had before. Heineken’s digital marketing team decided to interview individuals and ask them their views on transgenderism and feminism. Afterward, those with opposing views were paired together and had to complete some tasks as a team.
After completing the tasks and watching the interviews, the pairs were told they could stay and discuss their differences over a beer. That digital marketing campaign was highly successful as the video had over 17.7 million views and over 138,000 shares. Heineken showed the world that you could tell a heartwarming story and promote your product simultaneously.
3. ASOS – Taking Advantage of User-Generated Content
One of the best digital marketing campaign examples is that of ASOS. They were able to launch a digital marketing campaign without spending too much. They encouraged customers to post images of themselves wearing ASOS outfits.
ASOS then would post the best posts onto their Instagram page, adding product descriptions. They took full of advantage of user-generated content to make sales. So never doubt that you can grow your business with digital marketing services.
Which Digital Marketing Campaign Examples Did You Find Inspiring?
The sky is the limit for online advertising, and these digital marketing campaign examples prove it. Of course, creating a digital marketing campaign can be tricky, so be sure to contact a reputable company to help you. Once you do that, then you’re one step away from having an inspiring digital marketing campaign.
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