The new coronavirus was first declared a pandemic on March 11, 2020. Since then, it’s had a major impact on business across all industries, including dental practices.
In many areas, dentists have shut down their practices in favour of public safety. If you’ve done so, this doesn’t necessarily mean you need to stop your dental practice marketing efforts. Instead, you should adjust your methods to accommodate these challenging times.
Here are some ways you can adjust your marketing during COVID-19.
How to Shift Your Digital Marketing Strategy
Since everyone has to stay home, you can bet that this has a major impact on online traffic. You need to take full advantage of this. Make sure your dental practice’s website has up-to-date information that everyone can find.
For instance, you should have a banner on top that tells visitors whether or not you’re open. If so, display your business hours clearly so they know when they can be seen. You can also put relevant COVID-19 information there, making sure to change it whenever something new comes out.
In addition, you’ll want to tell visitors how your practice is taking the proper precautions to keep patients safe. For instance, you can write about how you thoroughly clean after each patient, all staff members are wearing PPE, and that there’s hand sanitizer in every room.
If your dental practice isn’t currently open, then make sure you have plenty of resources your patients can access. For example, you can have the number and address of emergency dentists in case they have serious issues that need looking after. You can also regularly update your blog with advice on how to take care of their teeth and how to spot any issues.
For more on digital marketing, check out https://www.digitallogic.co/blog/dental-marketing/.
How to Shift Your Offline Marketing Strategies
Perhaps you’re used to doing direct mail advertising. However, under these circumstances, people are understandably wary about receiving mail and having to touch it to open and see its contents.
This may be a good time to shift your focus onto online rather than offline marketing. Most of offline marketing is outbound marketing. Considering content marketing generates over 3 times as many leads and costs 62% less, it’s a wise financial decision to focus on inbound instead.
Because content marketing can be done from home, it’ll be very easy and cost-effective to start producing more things like blog posts, whitepapers, ebooks, and infographics. These can all be easily shared on your practice’s social media accounts, which means you can get a lot of bang for your buck with these pieces.
By refocusing on digital rather than offline, you can also show patients that you’re doing your part in looking after the environment.
Adjust Your Dental Practice Marketing for COVID-19
During these trying times, it may be tough on your business. But by adjusting your dental practice marketing accordingly, you can ensure your dental practice addresses your patients’ needs, even during the pandemic.
