Promotional giveaways are a great marketing strategy for small businesses looking to make a big impact. These items, branded with a company’s logo, are a great way to spread the word about your business. The right merchandising product gives people a constant reminder of your business. This helps to build brand awareness and loyalty.
However, choosing the right product isn’t always easy. It’s important to find items that are not only cost-effective but will also resonate with your target audience. The right product will also be in sync with your message so it can be a more effective vehicle for it. In this article, we will go over what products work best for merchandising promotions.
1 – Eco-friendly products
Eco-friendly products are great choices for small businesses looking to give away promotional items. These include things like reusable water bottles, bamboo utensil sets, and cloth tote bags. People who care about the environment love these products because they can be used many times, unlike items that get thrown away after one use.
Businesses that give away products that help their customers reduce their carbon footprint show they care about the planet. This can make customers feel good about using the products and supporting the business.
For example, when a business puts in water bottles bulk orders with their logo on them, it helps reduce the number of plastic bottles that end up in the trash. People like using refillable water bottles since they help the planet, and when your logo is on these items, they’ll remember your business in a positive way.
Bamboo utensil sets and tote bags are also great choices. They last a long time and help reduce waste. Every time someone uses these items, it’s a chance for them to appreciate that your business gave them something that’s not only useful but also good for the environment.
2 – Tech gadgets and accessories
Tech gadgets and accessories are perfect choices for small business giveaways. Items like USB drives, phone stands, and earbuds are not only useful but also highly appreciated by customers that need these items on a daily basis.
USB drives are handy for almost everyone so they’re a logical choice for promotional items. Most people need a secure way to transfer data and will use your USB drive often. This helps your business become part of your customers’ work and personal tasks.
Phone stands are another great option. Video calls and online meetings are the norm so a phone stand makes it easier for people to keep their devices at the right angle without holding them. This simple tool can become an everyday essential, keeping your brand right in front of users.
Earbuds, especially wireless ones, are a hit with people who love music or listen to podcasts regularly. As a giveaway, they show that your business is modern and connected to current trends.
3 – Apparel and accessories
Wearable items like T-shirts, hats, and socks with unique designs are fantastic for small business giveaways. They turn your customers into walking advertisements for your brand.
T-shirts are especially popular because they’re worn regularly and can be seen by a wide audience. People love wearing comfortable, stylish T-shirts, and when they do, they’re showing off your brand to everyone they meet.
Hats are another great option. They’re practical, protecting against the sun, but they also are highly visible on the wearer’s head, making your logo hard to miss. A branded hat is a simple yet effective way to catch people’s attention.
4 – Custom stationary
Custom stationery items like notebooks, pens, and calendars are excellent promotional gifts for small businesses. These are things people use every day, whether they’re at work, in school, or planning their day at home.
Notebooks are very popular. Almost everyone needs to write something down now and then, whether it’s for work, school, or personal reasons. When your business logo is on a notebook, not just the person using it sees your brand, but others around them do too. This helps more people know about your business.
Pens are used everywhere, at work, at home, and at school. A good pen might be shared among people, used in different places, and taken everywhere. If the pen has your business logo on it, it means your brand can be seen in many places, by many people.
Calendars are a bit different because they’re not just seen every day, but all year long. They’re often put in places where lots of people can see them, like on a desk or hung on a wall.
