Despite some predictions to the contrary, marketing will be around for a while. Savvy marketers will embrace innovation and connect with consumers authentically to remain relevant and successful.
Online MBA programs offer a flexible learning experience that allows you to study while balancing work and family life. Find out how an online MBA program like at Barry University could help you stay ahead of these digital trends and advance your career.
Voice Advertising
Voice advertising is an innovative new form of marketing. It uses digital voice channels like smart speakers and in-car infotainment systems to engage directly with consumers and invite them to respond with a word.
Several brands already incorporate this form of marketing. These ads tell a joke or a story and only deliver the punchline after the user responds positively.
While traditional full-time MBA students must schedule time off work and travel to campus, online programs allow them to study at a time that suits their busy lifestyles. This flexibility means that online students can keep up with current trends and continue developing their marketing expertise from the comfort of their home, office, or even on the go. This way, they can be the first in their industry to embrace innovative new technologies. This makes them a great asset to their employers and helps them stay on top of their game.
Artificial Intelligence
Michael Deen grew up with the idea that lifelong learning is essential to career success, and this belief was a critical factor in his decision to pursue an online MBA in marketing. He didn’t want to quit his job or relocate for a full-time program and found that an online option allowed him to study around work, family, and other commitments.
AI can be used to perform repetitive tasks, freeing up humans to focus on more impactful projects. From detecting fraud and spam to automating customer service, there are many ways in which AI is already being used in the workplace to improve efficiency.
The future of AI research is focused on creating more advanced capabilities that can replicate human tasks. This includes artificial general intelligence, which would allow machines to think and act like humans, and artificial superintelligence, which could surpass the human brain’s capabilities. Currently, AI can be found in products such as speech recognition, a feature of most smartphones, and recommendation engines that use data about customer purchase history to recommend add-ons during checkout.
Immersive Experiences
Immersive Experiences allow brands to connect with customers in new and exciting ways. By using VR, augmented reality, and 3D design, brands can create experiences that will help them stand out from their competitors.
By providing immersive experiences, brands can communicate their story and values to consumers more directly and engagingly. This also helps brands build relationships with customers and attract new ones. Additionally, by working with other brands to deliver immersive experiences, companies can expand their reach and amplify their budget.
Some examples of immersive marketing transformed its space into a reflective experience that encouraged visitors to look both at the installation and at themselves. Other examples allow customers to use their phones to place furniture in their homes virtually, and the virtual reality experience lets users try on shoes in various styles.
Social Media
Whether you cringe at the memory of your Myspace profile from the early 2000s or keep up with long-lost friends on Facebook, few people are strangers to social media. From teenagers trying to go viral on TikTok to 86-year-old retirees tracing family on Facebook, people use social platforms for everything from networking to self-expression.
These platforms provide businesses unparalleled opportunities to monitor, respond, amplify, and lead consumer behavior. A recent study by McKinsey found that social media recommendations can directly influence consumers’ purchasing decisions and indirectly influence them at earlier decision-journey touchpoints.
For example, a restaurant gained national recognition after leveraging its popularity on TikTok and other social media to attract new customers. Small business owners rely on these platforms to increase brand awareness and sales without a massive advertising budget. An online MBA program can help students gain the skills to identify and leverage social media trends.
