Most companies focus on communicating with their customers and clients. They want effective and efficient communication. But what about internal communication among employees and supervisors?
If a company wants to be successful, they can’t ignore internal communications and focus solely on their consumers. Here are 5 communication trends for 2019 for your company to consider.
1. In-House TV Networks
Remember those morning news shoes produced by your high school television studio? And then broadcast for the entire school each morning? Why not consider something similar for your internal communication?
In-house TV networks allow you to share important information with your employees instead of a traditional email or meeting. These TV networks can be especially useful if you have a large number of employees working remotely and spread out across the US or globally.
2. “Consumer-Grade” Communication
Companies emphasize effective communications for their consumers, but they need to incorporate those same principles into their internal communication too. Consumer-grade communication uses visuals, videos, and interactive messages to communicate effectively.
This communication can also incorporate employee feedback and interaction.
3. Personalization
Apps and other communication tools allow you to personalize them to your liking. You can change colors, layouts, and communication preferences. Internal communications should be no different.
Instead of sending messages to “all”, include a personalized address line for each recipient. AI tools can help you personalize these messages to each employee.
Personalization doesn’t need to be overly complicated. Simply allowing employees to choose if they want to receive a text or email alert any time new information is shared or allowing them to customize the look of the information is often enough.
4. Less Text and More Audio and Visuals
Instead of sending out lengthy emails filled with large blocks of texts, more visuals and audio messages are the communication trend of 2019. These newsletter templates give you the ability to incorporate infographics, videos, and even interactive audio messages into your communication.
5. Creation of Digital Employee Sports
If your company is in the digital or tech field, there’s a good chance you have a high number of gamers working for you. Why not use this interest and incorporate it into your communication tools?
Companies can build their own apps to create a system of gamification to motivate employees. These games can motivate employees, especially ones who aren’t in the same location.
Some companies leading the way in this have created “games” to encourage employees to try out new features or beta test new options. These tools are a fun way to combine work and entertainment.
Communication Trends for 2019 and Beyond
As you are thinking about the second half of 2019 and beyond, these communication trends can help you more effectively communicate with your employees. Pick one or two things to try in the upcoming months and keep them in mind as you start making plans for 2020.
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