Content is absolutely crucial for brands.
Why?
Content marketing costs 62% less than traditional marketing and creates approximately 3 times as many leads.
No business should turn their nose up at those figures.
So, what is a digital content marketing strategy?
The purpose behind content marketing is to create written and visual media for your desired target audience so that they may learn about your brand and your services or products.
Here’s why you need a digital content marketing strategy.
What Is a Digital Content Marketing Strategy Exactly?
It’s important that we start off by saying that a digital content marketing strategy is not exactly the same as a content strategy.
As you might have guessed, a digital content marketing strategy concerns itself specifically with the online world and how you distribute and publish your content on the internet.
So your digital content marketing strategy will be the plan in which you detail how your brand’s video, website content, social media content, and all digital content will be used to interact with your ideal target audience. It would usually work alongside your brand’s other strategies including sales strategy, customer retention strategy, and all your other marketing tactics.
What Does My Digital Content Marketing Strategy Need?
With a general understanding of what it is, now we need to understand what goes into your digital content marketing strategy.
Without the following, your strategy would not be successful:
- Ensure you have clear goals in place for your strategy, know exactly what you want to achieve and realistically, by when so that you can measure the success of your campaigns
- KPIs (Key Performance Indicators) are imperative for seeing if your strategy is effective, things like how many visitors you attract and how many web page clicks you get will help you monitor the success
- You need a tactical content plan, this means where and when you’ll be posting, and what type of content you’ll be creating
- Content management software is going to help you manage multiple platforms and multiple types of content
Remember, a digital content marketing strategy isn’t just about putting a couple of posts on Facebook per month and hoping for the best. Using the above four key points is imperative for success.
Identify Your Customers
One of the most important parts of your digital content marketing strategy is knowing who you want to be talking to.
In order to know where you’ll be posting, how often, and what type of content, you need to know who you’d ideally like to be reaching. Knowing your buyer’s persona is going to help you create content that is relevant and valuable to them.
It’s also going to help you post it in the right places so that your content will reach them.
Also, has your strategy evolves, your buyer persona may too. You may be launching a new product and want to reach a different audience; this means your strategy needs to change to accommodate this.
Successful agencies like Killerspots.com can do this for you as your brand grows.
Enjoy the Journey
Creating and implementing your digital content marketing strategy is challenging, yet it can be fun.
Keep in mind that any strategy involving content and generating leads is a journey and not a one-stop destination. What works for the first few months, may need to evolve and adapt later to keep your results up.
Head on over to the “Grow” section of our website to find more valuable insight into business growth!
