If you own a startup business, the biggest challenge you’re likely facing is reaching breakeven or profitability in the shortest time possible. Therefore, you should focus on driving leads and sales using cost-effective measures with a high return on investment (ROI). All efforts, including marketing campaigns, must be efficient and deliver strong results.
Video marketing is one of the most effective ways to promote your new startup. A short video can communicate lots of information while still keeping the audience engaged and entertained. In fact, short, engaging, and impactful marketing messages are proving more effective than ever in attracting potential clients—particularly on social media.
Below are some of the reasons why you should embrace video marketing campaigns for your startup business:
1. Videos Are Popular And Preferred By Many Consumers
Consumers watch videos for a number of reasons, such as to get information about products, be entertained or inspired, and to learn. Some simply watch them because they appear on their social feeds as they scroll. Brands therefore have the opportunity to create videos about their products or business that’ll reach a wider audience than stagnant images or press releases.
Some encouraging statistics that point to the benefits of video marketing are:
- According to a 2019 report published by Zenith, internet users, on average, spent 84 minutes watching online videos every day in 2019. This figure is predicted to rise to 100 minutes by 2021.
- In 2019, YouTube CEO Susan Wojcicki stated the platform had 2 billion active users per month.
- A 2020 HubSpot survey found 54% of consumers want to see more video content from brands they support.
Startups should, therefore, invest in video production to create entertaining, value-packed, and engaging videos. This will help them take advantage of consumers who actively seek video content.
2. Videos May Boost Search Engine Ranking
Quality content is one the most important factors in determining search engine ranking, and as far as content goes, video is among the best. Having a mix of written, visual, and video content signals to search engines like Google that your website contains valuable information. Google algorithms also track the engagement and retention rate of users in website pages—high engagement, therefore, translates to better ranking. Websites with content like infographics, videos, and rich images rank better because they capture and retain the attention of readers.
Startups should, therefore, incorporate videos into their websites and social media pages to boost their ranking in search results. A high ranking on search engine results pages typically increases website traffic, which is beneficial for brand awareness and sales growth.
3. Video Marketing Is Affordable
While some avoid video marketing for fear of production costs and expertise required, creating videos has never been easier. All you need to make videos for your startup is a camera, laptop or tablet, and editing software. These days, video programs are designed to be used by people with minimal experience and numerous tutorials are available online for additional support. You can use editing software to remove poorly shot clips, add a cover image, or type video captions.
Your startup can then share the finished videos on your website, social media pages, and through email marketing campaigns.
4. The Majority Of Marketers Are Using Video Marketing
The marketing world is powered by trends, popular tools, and methods of operation. As consumers spend more time on the internet interacting with videos, marketing focus has shifted to video content.
According to research by Wyzowl, 87% of marketing executives use video as a way to reach out to customers. More marketers than ever are replacing images with video content and creating long-term video marketing strategies, producing clips such as product demos, testimonials, and company introductions.
5. Video Marketing Has A High Return On Investment (ROI)
As mentioned earlier, the biggest concern of startup businesses is cost, but video marketing has a great ROI when executed effectively. This is because, for minimal investment, your startup can create engaging video content that increases brand awareness and creates sales conversions at a much greater rate than still images. You don’t even need to purchase a professional camera to yield strong returns; these days, smart phones have the ability to capture quality video.
It’s thought that consumers prefer video because it easily conveys messages, and provides tangible evidence of the brand and its products or services. Consequently, people are more convinced and therefore more likely to take action.
6. Video Marketing Is Measurable
The success of a marketing campaign is not always best measured in sales. Video content gathers other metrics like views, play rate, shares, comments, and watch time, which provide a different perspective on the impact of your marketing message. These are particularly important to analyze in awareness campaigns.
You can, therefore, measure the performance of your startup’s video content, and optimize it in future to achieve better results. For example, if your video is watched thousands of times but receives no comments and only a few likes, perhaps it’s not compelling or interested enough to the target demographic.
Conclusion
Video marketing provides startups with a more engaging, measurable, and affordable way to interact with consumers. It’s popular among both marketers and consumers, and figures continue to grow every year. You should, therefore, embrace it as a preferred method of conveying promotional messages for your startup.
Compared to traditional forms of marketing, video marketing continues to prove far more effective on modern consumers and offers value for investment.
