Are you running a small business and at a loss for how to generate more interest in what you do and sell? Do you find yourself struggling to make quotas or bring in customers in general? If you do, don’t despair! There’s a solution to your problems written in the bags people use everyday. Reusable bags offer a mutual solution to both your marketing issues and the customers desire to have a wonderful reusable item for their own needs. Offering reusable bags to customers can be a great boost for your business and helps the environment to boot. Here are five interesting marketing ideas for marketing with reusable bags at your company.
Promote With Them
Reusable bags aren’t just eco-friendly, they can help you promote your business in a significant way. Consider that tote bags are durable and a sign of quality. There’s so many different styles from which to choose as well, giving customers plenty of promotional opportunities. You might decide you want to offer a non-woven bag or a mesh bag.
There are water resistant bags, antimicrobial bags, bags with extra pockets, that’s with built-in hydration bladders, and even more. All of these can be customized with whatever message you choose for optimal marketing effect. Incorporating them as part of any marketing initiative can be a conduit for generating interest in your company and building relationships with your community. When all is said and done, promoting with specialized reusable tote bags can paint your brand as an environmentally conscious, quality-minded company that cares about its customers needs.
Use Them As Swag Bags
Everyone loves the giveaway and what’s more fun than receiving a swag bag as part of a promotion or deal? Customers love that kind of thing. And it can really put your name on the map. So what should you include in your swag bag, other than the breathable bag itself?
Keep it simple. Include items like clothing, pens, stationary, keychains, samples of some of the goods you sell, coupons, and similar items. These should be practical and useful things that your customers can take advantage of using as an incentive to visit your business. Wrap them all up in a nice package and distribute them as you see fit.
The best part about giving away a swag bag is that it helps customers recall your brand, associate your company with something positive, and it builds a strong positive relationship with customers. On top of that, they get a reusable bag out of the deal. It’s a winning combination that can be quite beneficial for everyone.
Customize Them With Your Logo
In order for your tote bags to be effective from a marketing perspective, you need to customize them. Tote bags are large enough that you can put quite a bit of messaging on them. It can be a few lines talking about your store, your slogan, your logo with contact information, or any custom message you please. That’s the beauty of offering your customers custom logo tote bags.
The bags also have the generous side effect of passively advertising your business to other people who might see them. If someone on the streets sees a bag with your logo on it, becomes interested or likes it, and then decides to visit your store, that’s a conversion that came simply from seeing your logo on a bag.
They might decide to come visit your business and draw the conclusion that you care about the environment or offer great deals based on the quality product you provide. In the end, customizing your reusable tote bags is necessary to get as many positive impressions as you can to hopefully generate more future business for your company.
Offer A Discount To Repeat Guests
Reusable bags are great for customers who like to revisit a business. They’re even better when your guests receive a discount for using them. That’s something businesses have been trying to do for years and is easier to accomplish than ever. Use the discount as an incentive for your current customers to come back again and again (which will help build loyalty). Use social media to help get the word out.
Make sure the discount is clearly advertised on social media, too. Take advantage of platforms like Instagram, Twitter,and Facebook where people are likely to see it! That way, you’ll make sure your customers know you offer such discounts and can essentially ensure they’ll swing by to take advantage of them. By offering discounts, you can make a big difference in your customer’s lives and please them every time they patronize your store.
Sell Them At A Discount
It goes without saying that giving away bags at the point of sale or pretty much anywhere throughout the store can be a great way to get people to come back to your business. But you can also sell them at an incredible discount. Buying customized bags at a bulk price sets you up for the ability to sell bags in addition to using them as giveaways.
Selling your bags at a discount around $1 or $2 on top of providing a discount for bringing them back is just one of many ways you get on a customer’s good side. Such a low cost, your customers can rest assured that not only are they saving money in the long run but also that they’re helping the environment. Environmentally friendly reusable bags are not very common these days, but they are gaining in popularity. People like to be sustainable, especially with their shopping bags. Making the leap to adding them to your business can be beneficial long-term for your marketing strategy.
